Novadude987

How To Make a Video Game Press Kit?

Recommended Posts

I was researching marketing strategies employed by the gaming industry when I came across something called a "press kit". If anyone on this forum has experience with them, could you enlighten me on a few questions? First off, should my press kit be a physical kit, digital kit, or both? Second, should a press kit be accessible to everyone (via an easily findable url) or should I only send a press kit to an intended recipient? As always I appreciate any replies, and you guys are awesome.

Share this post


Link to post
Share on other sites

If you put the effort into making one there's not much point in hiding it; you may as well make a public link to it on your site.

It should be digital. Unless maybe you're meeting someone in person, in which case you could give them a single page print that also includes a link to the digital files. 

What constitutes "the press" is quite different to what it was a decade ago to... e.g. Getting covered by a major streamer is about the best thing that can happen, and getting covered by a physical magazine is nearly useless... You want to make it as easy as possible for these people to get their hands on a few well written paragraphs and high quality screenshots and videos. 

If you haven't come across it, lots of people use http://dopresskit.com to help create clear/clean press kits.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now