I’m trying to figure out how to spread news about an indie game to as many gamers as we can, without spamming every freaking Social Media platform there is.

Though our team is still far from actually releasing the game, we figured it’s the right time to start thinking about where do we want to talk about our game. With the recent rise of popularity of Pinterest, Quora, Linkedin and so on, we are wondering if that’s where we should be as well, or will we just end up targeting the wrong audience? Naturally, we don’t want this to happen, so my question today is: Where would you most likely get news about upcoming games, and possibly even follow the development of a game you like?

Would that be Facebook? Twitter? Pinterest? Snapchat? LinkedIn? Instagram? Quora? Popular forum? Perhaps a developer’s website? Is there any other place I forgot and you think might be the right place to post for us? Please let me know in the comments. Help is much appreciated.

4 hours ago, jbadams said:

There were some suggestions on this in one of the recent GameDev Unboxed columns, "Indie Marketing For N00bs: Lesson 2 - Social Media Makes The World Turn".

The fifth paragraph "what should I have and not have" lists a bunch of options, and Jesse suggests that you really should be everywhere you can be, which I would agree with - you probably should be (cleverly) spamming every platform, as you put it.  

The problem with that is that I'm a sole marketer in the team and trying to be active on every platform (along with all the other marketing activities) would definitely burn me out. Most of the modern marketing influencers also recommend pull over the push tactics, which would mean focusing only on few platforms and having more quality content there(quality > quantity). So I have to say that while I appreciate some of his advices (I read his lessons), that's one advice I'm probably going to skip (only SM-wise, I'll still try to be on every forum possible, trying to drive traffic to the website). Thanks for the reply and food for thought! ?

Reddit not really, tryed it none has home to check it, Best is most popular of course , Facebook, Twitter place are crawling with gamers. You just need right places to look up , like groups etc