44 minutes ago, Kylotan said:

So, how's the release going? I see one playthrough on YouTube.

You mean the one from 9 months ago? That was me. I'll do another one soon though. And I will upload some videos (tutorials etc.) on my company's YouTube channel.

I have contacted some YouTubers and about half of them seem to be interested. No one really big though.

I have been contacted by one news site that was not just a scam (like the rest of the emails you get when you are on Steam) but it's not really big. I'm not sure what news sites I should contact. Does anyone know? The thing is, you easily find the popular ones but those probably won't cover my game that early. The ones that are less popular might do that but they are not easy to find (otherwise they would be popular).

I have also gotten in touch with a CDN so in case someone big plays the game my site shouldn't crash.

In terms of revenue I made more by accepting parcels for my neighbors - I got free potato chips... That's kinda sad.

Someone actually played my game on YouTube and it got about 700 views and the comments were positive, yet no one has bought it. Why? Is the audience just too small? Does it take some time maybe?

Well, the video got 700 views. But it's a let's play, so people watching it are less willing to buy games I guess. I have watched thousands of let's play videos and haven't bought any game I saw in them (except for Super Mario Odyssey, but I don't think I bought it because of a let's play).

My game is not on Steam. And I do not have wishlists on my website yet. I need to figure out how to do that while complying with all regulations, it's basically a newsletter I guess. And I still need to figure out why Google flags all my mails as spam. I did everything they expect me to do: SPF, DKIM, DMARC, putting my address in the email, ...

I would really like to spend money on marketing but I do not have any significant budget.

I saw a playthrough that was from last week. It's here -

- and a follow up is here -

You absolutely must be looking out for this stuff (e.g. via a Google Alert, or a script that checks search engines for you) and engaging with it. This YouTuber is doing free marketing for you, so help him out, and maybe link to him from your site, etc.

As for finding less popular game sites, there's no magic trick to it - you just need to put in the search terms, start at the top, and work your way down the list, contacting each one you find that is suitable. Make sure you have a compelling message to send them, give them a direct link to the installer, provide some facts about you and the game that they can copy into their article (because most journalists do indeed copy and paste from the press release) and make their job easy.

Some other ideas (and many are repeats of earlier in the thread, which I hope you'll reconsider):

• Put the game on Steam (and Itch.io, and anywhere else) for greater visibility.
• Shorten your 'funnel'. The free demo installer isn't even on your landing page.
• Improve and simplify the website. Show your unique selling points front and centre. Get your video autoplaying on the front page to show people the game instantly. If you have any positive quotes from the early access period, put them up-front too.

And things which aren't strictly marketing, but which feed into marketing because they appear on Lets Plays, screenshots, etc:

• Improve the tutorial (watch that first video to see how he struggles a bit. Most people won't persist as long as a YouTuber would.)
• Work on accessibility (some of the text is tiny, and it might put people off)
• Try and get some help on art direction. Unlike most hobbyist projects you're in a great position of having a game that is almost finished, so you might get more serious offers than other projects could expect. The game would definitely benefit from a more cohesive art direction and I am sure there are some artists who would love to work on a late-stage project where their work will get seen by the public - providing you can compensate them from future sales.

14 minutes ago, Kylotan said:

I saw a playthrough that was from last week. It's here -

(...)

- and a follow up is here -

(...)

You absolutely must be looking out for this stuff (e.g. via a Google Alert, or a script that checks search engines for you) and engaging with it. This YouTuber is doing free marketing for you, so help him out, and maybe link to him from your site, etc.

I do look for those videos. I didn't find it when you mentioned it in the last post even though I searched for it on YouTube right when I saw your post. A couple hours later it appeared in the search results. Weird.

I gave him a key though. I could link his video on the website, that's maybe not the worst idea.

21 minutes ago, Kylotan said:

As for finding less popular game sites, there's no magic trick to it - you just need to put in the search terms, start at the top, and work your way down the list, contacting each one you find that is suitable. Make sure you have a compelling message to send them, give them a direct link to the installer, provide some facts about you and the game that they can copy into their article (because most journalists do indeed copy and paste from the press release) and make their job easy.

Still haven't found the time to do that. I will do that soon, thank you for the advice.

1 hour ago, Kylotan said:

Put the game on Steam (and Itch.io, and anywhere else) for greater visibility.

Visibility is almost zero on Steam nowadays. itch.io is even worse.

1 hour ago, Kylotan said:

Shorten your 'funnel'. The free demo installer isn't even on your landing page.

I took down the link to the free demo. And put it back up again a few hours ago. I'm not sure if having a free demo is good or bad.

1 hour ago, Kylotan said:

Improve and simplify the website. Show your unique selling points front and centre. Get your video autoplaying on the front page to show people the game instantly. If you have any positive quotes from the early access period, put them up-front too.

I hate autoplay. Autoplay is just the worst. The quotes thing is probably a good idea, I'll see where I can put them.

2 hours ago, Kylotan said:

Improve the tutorial (watch that first video to see how he struggles a bit. Most people won't persist as long as a YouTuber would.)

Already did that. I hope it's good enough now. It is very hard to make a good tutorial in an open world game like this, especially when you can do a lot in the beginning.

2 hours ago, Kylotan said:

Work on accessibility (some of the text is tiny, and it might put people off)

I already made it bigger. How big does it need to be? I guess I'm too used to my 4K monitor with 100% scaling. I have no problems reading tiny text. Maybe I'll need to play in 1080p windowed mode.

2 hours ago, Kylotan said:

Try and get some help on art direction. Unlike most hobbyist projects you're in a great position of having a game that is almost finished, so you might get more serious offers than other projects could expect. The game would definitely benefit from a more cohesive art direction and I am sure there are some artists who would love to work on a late-stage project where their work will get seen by the public - providing you can compensate them from future sales.

You would think so but I haven't had any luck with that so far.

Quick update: Well, not much happened actually. No one bought the game yet and I'm still trying to figure out how to do marketing. I think I tried to do the right thing with contacting a PR/marketing agency, then waited almost 3 weeks for their reply, and guess what they came up with? Advertising on Facebook... ?‍♂️

I'm not doing marketing on Facebook like all these bad mobile games with their false advertising. I would need a 3% conversion rate at minimum, I don't think that's realistic at this point.

I was thinking about offering the game for free for 1 or 2 weeks and promoting that with a PR campaign, is that maybe a good idea? What do you think?

My budget is €2000.

My budget is €2000.

My suggestions for that money instead of a marketing agency:

1. Travel expenses to conferences, trade shows. Even small ones. Hands on demos, discussions, the physical exchange of business cards, looking at the same document (paper or digital) in the same space--you can't replace those connections with digital hookups.

2. Back when, Id software would release a game, Raven would take the engine and do something beautiful with it. You need to find your Raven user who can do things with your engine that you can't. However, this magical user must be able to do them simply, better yet on a video. That's who you might want to invest in.

3. A variation of the above. Host a virtual or physical game jam, paying participants to learn and see what they can create with your software. Even if nothing truly video-worthy comes out, you will get more than your money's worth in lessons about the product and how to make it better.  With a product like this, you need users. No shame in paying your beta testers. 

4. Buy art, music, models for your library.  Make videos about how to implement and modify them for your use.

5. Perhaps in connection with #3, make mini games. Show how easy it is. Think capture the flag, pong with people as paddles and boulders as the ball. Could you port funky versions of tabletop games to your engine easily? Think chess with fire pits and other obstacles on the board. These ideas as games themselves may be underwhelming, but remember, your challenge is to give people an idea of what they can do and how easily it can happen.

6. If you do hire a marketing person, their challenge will be to help you project your vision for the game, your roadmap and make the argument as to why people should buy now, beyond the cool factor, potential discounts. Anyone who shrugs that challenge as easy doesn't deserve your money.

[Insert disclaimers about how these are gut feelings with insufficient research and knowledge behind them]