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Go from developer to entrepreneur with strategies and tips for monetization and distribution, innovative ideas for expanding your community, and templates and tools for delivering to market. View the Publishing and Monetization Resources tab for articles and more on the best practices for delivering your game to the market.

  1. What's new in this group
  2. Green Man Gaming* and Intel® work together as a team to help indie game developers reach their goals. See what marketing initiatives they have in store for Indies. Launched in 2010 in London, Green Man Gaming is an eCommerce technology business and a video games publisher that supports independent development studios to market their games globally. The online store and community offers the latest game insights and information, and more than 8,500 digital multi-platform games from 550 publishers to gamers in 195 countries. Millions of gamers worldwide discuss, discover and share all things gaming within a highly engaged community at greenmangaming.com. This includes unique game data tracking, reviews, top Twitch streamer videos as well as expert insights available on Green Man Gaming’s game hubs, blog and newsroom. Individual and community gameplay data is available on the website including total hours played, full game library and game achievements. Green Man Gaming’s multi-platform game data tracking is a unique offering in the video games industry. Read more here.
  3. How are you planning on making money with your app? Here's an extended list of the ways you can make money through your app and what that means for the players. There are a lot of different ways to think about making money from your app, and a lot of articles you can read about it. (Including our own recent article on monetization strategies. It’s a rich subject, and a really important one for anyone who’s thinking about making a game, app or piece of software. Because there are so many terms used to describe the different models, we wanted to provide a brief rundown on the various different models. Read more
  4. Make the most of the digital world by reaching out to industry influencers without spending money. Get this guide to approaching influencers and find success in spreading the word as an indie developer. Getting noticed in the vast digital world, with its myriad social networks and other channels of influence, might appear to require mountains of money and resources. This could be a problem for indie game developers with limited budgets. Expensive PR agencies might have once been the only option, but today's internet-based marketing channels are free for the asking. The networks and people who can provide the exposure you need often have as much to gain from your success as you do—it's your content that keeps them in business. More than they create, influencers endorse and attract. They need a constant flow of new and visionary material to keep viewers interested. Indie game developers can feed that appetite for content as well as any major game studio, but how do you make that connection? Read more
  5. Don't make the same mistake as so many businesses by trying to bring in as many customers as possible. Learn the 30-3-3-30 approach to guarantee you're engaging your audience every step of the way. Getting noticed in the vast digital world, with its myriad social networks and other channels of influence, might appear to require mountains of money and resources. This could be a problem for indie game developers with limited budgets. Expensive PR agencies might have once been the only option, but today's internet-based marketing channels are free for the asking. The networks and people who can provide the exposure you need often have as much to gain from your success as you do—it's your content that keeps them in business. More than they create, influencers endorse and attract. They need a constant flow of new and visionary material to keep viewers interested. Indie game developers can feed that appetite for content as well as any major game studio, but how do you make that connection? Read more here.
  6. Since the late 1970s, Intel® has supported the PC gaming community. They fully believe the freshest ideas and most interesting stories come from indies, not large studios. Continuing their support of the developer community, Intel® has released a practical guide for marketing indie games. Intel has supported the PC gaming community since the late 1970s, when the Intel 8088 processor ran at 4.77 MHz inside the IBM PC. While hardware advances received the early headlines and large studios dominated the trade press the role of independent game developers has always been of interest. The freshest ideas, the most interesting stories, and the most ground-breaking advances still come from the indies who bravely bring their visions to market. Their struggle to balance the mastery of new technology and to conquer competitive marketing is growing in complexity. Intel’s new Get Ready, Get Noticed, Get Big initiative is designed to help indie game developers with vital tools, information, and guidance during each stage of the marketing process. This marketing guide is a go-to resource packed with current content for vital individuals and small teams trying to get their titles noticed in the dynamic gaming market. Read more here.
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