Jump to content
  • Advertisement

Approaching Industry Influencers to Get More Game Exposure

https://software.intel.com/en-us/articles/get-big-approach-industry-influencers-to-build-awareness-for-your-indie-game?utm_source=gamedevnet&utm_medium=3rdparty&utm_campaign=IHI

   (0 reviews)

Make the most of the digital world by reaching out to industry influencers without spending money. Get this guide to approaching influencers and find success in spreading the word as an indie developer.

get-bit-fig-intro-man-in-urban-landscape.jpg

Getting noticed in the vast digital world, with its myriad social networks and other channels of influence, might appear to require mountains of money and resources. This could be a problem for indie game developers with limited budgets. Expensive PR agencies might have once been the only option, but today's internet-based marketing channels are free for the asking. The networks and people who can provide the exposure you need often have as much to gain from your success as you do—it's your content that keeps them in business. More than they create, influencers endorse and attract. They need a constant flow of new and visionary material to keep viewers interested. Indie game developers can feed that appetite for content as well as any major game studio, but how do you make that connection?

Read more



Recommended Comments

There are no comments to display.

  • Advertisement
  • Advertisement
  • Similar Content

    • By DevGAMM
      On November 21-22, DevGAMM conference is back to Minsk! 2000 industry professionals will gather at Minsk Marriott Hotel + Falcon Club.

      This time DevGAMM participants can expect over 60 sessions from stellar speakers and 120+ games at DevGAMM Showcase. 
      Also, there will be organized 3-minute meetings with publishers from the leading companies Speed Game Dating, show Game Roast with game industry experts and developers and prestigious competition for games DevGAMM Awards.
      For those of you who would like to get into the industry, will be organized Career Wall with hot job offers. Also, make sure to try yourself at DevGAMM Quest and win awesome prizes from the conference sponsors.

      Find more information on DevGAMM Minsk 2019 website.

      Stay tuned: FB, Twitter 
    • By DevGAMM
      DevGAMM conference is back to Moscow on May 16-17! Over 2000 industry professionals will gather at 5-star Hyatt Regency Moscow Petrovsky Park Hotel. 
      Attendees can expect 90+ sessions from top-notch speakers and 100+ games at DevGAMM Showcase. While the developers can take part in 3-minute meetings with publishers at Speed Game Dating. Moreover, traditional ceremony DevGAMM Awards and Game Roast show will completely change their formats. Everyone can also take part in DevGAMM Roundtables which is a curated hour-long round discussion for 10-12 gaming industry experts sharing their insights on the burning game industry problems.
      To top it off, DevGAMM participants can also find the latest job offers from the leading companies on the Career Wall and win awesome prizes at DevGAMM Quest. The tickets are already on sale (from $ 99).

    • By DreamHack Activities
      In an effort to boost awareness for indie games, we've partnered up with IndieGamesPlus for DreamHack Dallas 2019!

      The IndieGamesPlus team will be imbuing DreamHack's Indie Zone (this includes the Indie Playground and Indie Show & Tell Stage) with new creative ideas. Beyond helping us shape the future of the Indie Zone, IndieGamesPlus will also be on the board of judges to select the games we invite to the festival.

      If you're interested in being a part of DreamHack Dallas 2019, then check out these sign-ups special made for indies:

      Indie Playground
      Submit for a chance to win a 10x10 booth in the DreamHack Expo and a spot on the Indie Show & Tell Stage.
      DEADLINE: APRIL 5TH
      Page: https://dreamhack.com/dallas/activities/indie-playground/
      Entry Form: https://form.jotform.com/72125421242140


      Art Gallery
      Enter your art for a chance to have it printed and hung in our Art Gallery at both DreamHack Dallas and DreamHack Summer 2019.
      DEADLINE: APRIL 12TH
      Page: https://dreamhack.com/dallas/activities/art-gallery/
      Entry Form: https://form.jotform.com/72125687442156


      Game Pitch Championship
      Prepare your elevator pitch and enter it in our competition. You'll be reviewed and critiqued by a panel of industry judges. Only 5 nominees will be asked to return to give their pitch in front of a live audience on the Indie Show & Tell Stage for a chance to win $2,500 USD.
      DEADLINE: APRIL 5TH
      Page: https://dreamhack.com/dallas/activities/game-pitch-championship/
      Entry Form: https://form.jotform.com/72117732142145
       
      Check out the full article about the partnership on DreamHack's site
      Keep up to date with IndieGamesPlus
    • By MiniDarkOF
      I just want to know what you prefer as a game player
      what do you prefer when you are watching trailer about a new indie game or and about a video showing the features of the game?

      [Pool]
      https://www.strawpoll.me/17153268
    • By Wolfebytes
      Throughout my game programming courses I've been developing essentially a prototype for the game I ultimately want to make. We have a class in the curriculum that teaches us about the Proof of Concept and how to develop it. I plan to finish the prototype, hopefully within the next few months with a small group of friends. Ok that's great, I have a prototype, I have a proof of concept, what do I do now? What's the best way to get this out there, how do I pitch these two things? What's the classic method for getting these into people's hands, make a meeting with a publisher and see if they'll bite? Is crowdsourcing a better option for a small team? Does it have distinct advantages over the classic method? Are there disadvantages to crowdsourcing that a small team should be aware of? In the PoC you list the game's selling points, do those translate effectively into a crowdsourcing program account? I've seen the power of crowdsourcing, I mean Star Citizen just hit $200M, but I'm no Chris Roberts. For us non-legends of the video game world, what's effective and why?
×

Important Information

By using GameDev.net, you agree to our community Guidelines, Terms of Use, and Privacy Policy.

GameDev.net is your game development community. Create an account for your GameDev Portfolio and participate in the largest developer community in the games industry.

Sign me up!