Make the most of the digital world by reaching out to industry influencers without spending money. Get this guide to approaching influencers and find success in spreading the word as an indie developer.
Getting noticed in the vast digital world, with its myriad social networks and other channels of influence, might appear to require mountains of money and resources. This could be a problem for indie game developers with limited budgets. Expensive PR agencies might have once been the only option, but today's internet-based marketing channels are free for the asking. The networks and people who can provide the exposure you need often have as much to gain from your success as you do—it's your content that keeps them in business. More than they create, influencers endorse and attract. They need a constant flow of new and visionary material to keep viewers interested. Indie game developers can feed that appetite for content as well as any major game studio, but how do you make that connection?