Zaha Hadid Architects has designed 950 projects, including the Morpheus Hotel in Macau, China, which ranked in TIME Magazine's world’s 100 greatest places.
The company has since developed its own VR software to make for immersive experiences and to capture the most realistic view of its projects, ever.
It reportedly uses the VR technology for as many of its projects as possible, one such example being with the construction of the Danjiang Bridge in Taipei, Taiwan. The opened this particular VR experience to the public at the Global Design Laboratory.
Helmut Kinzler, Senior Associate at ZHA and Head of the ZHVR Group, Spoke on how clients viewed the Danjiang Bridge experience in VR.
“Clients in general respond extremely well and seem to grasp our ideas more quickly and on a more individual level. Besides the sensation of the new medium, we clearly see a better, persistent understanding of our propositions. It makes space much easier to understand for clients, which speeds up the decision-making process and helps us identify required design changes early in the design process.”
The post in its entirety can be found on the Unreal Blog.