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The game store battle is being fought over content moderation.
Valve yesterday announced in a blog post that they are going to allow everything onto the Steam Store, except for things that they decide are illegal, or straight up trolling, explaining that Valve shouldn't be the ones deciding what games players can and cannot purchase and play.
With that principle in mind, we've decided that the right approach is to allow everything onto the Steam Store, except for things that we decide are illegal, or straight up trolling. Taking this approach allows us to focus less on trying to police what should be on Steam, and more on building those tools to give people control over what kinds of content they see. We already have some tools, but they're too hidden and not nearly comprehensive enough. We are going to enable you to override our recommendation algorithms and hide games containing the topics you're not interested in. So if you don't want to see anime games on your Store, you'll be able to make that choice. If you want more options to control exactly what kinds of games your kids see when they browse the Store, you'll be able to do that. And it's not just players that need better tools either - developers who build controversial content shouldn't have to deal with harassment because their game exists, and we'll be building tools and options to support them too.
itch.io's creator followed that up with its creator saying Steam's new hands-off curation policy is 'ridiculous':
Discussion point: Will Valve's open market work? Is itch.io's moderated market the better option for developers and gamers? Is there another option?