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  • 03/20/17 05:35 PM
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    Serious Games on Mobile to Hit $800m by 2022


    • Posted By khawk

    A report available through the Serious Games Association projects that U.S. revenue for educational games available on mobile platforms for consumers will nearly triple by 2022 to $800.2 million - and grow to a billion dollars by 2024.

    "The U.S. market for consumer educational games is growing at a five year CAGR of 24.3 percent," explains Sam Adkins, CEO, Metaari (formerly Ambient Insight), "And market conditions for U.S. consumer-facing mobile educational game developers are quite favorable. I'm betting we will see U.S. revenues in this category comfortably reach a billion dollars a couple of years after that."

    Metaari's 70+ page report, "The 2017-2022 U.S. Consumer Mobile Educational GameMarket", covers projected revenue for all the major educational game categories; information on leading developers, publishers and technology developers can use in creating games; market trends; and catalysts driving demands is available for $400 from the Serious Games Association at this link:

    Some key findings in the report:

    • A high demand for mobile early childhood learning games is driving the fastest revenue growth sector
    • Extraordinary innovation in augmented reality-based educational games is creating a whole new type of mobile learning product
    • Next-generation cognitive games and brain trainers have re-energized the market for those products
    • Location-based Services (LBS) is one of the fastest growing technologies, driven by educational developers integrating it into their learning products
    • The industry has experienced a recent flood of private investment into educational game companies, suggesting the sustainable growth of this category
    • The U.S. consumer market is the most concentrated revenue opportunity on the planet for mobile educational game developers

      Adkins will be a speaker at the 2017 Serious Play Conference, July 18-20, at George Mason University, where he will preview his annual market report covering eight buyer categories: Consumer, Preschool, Primary Education, Secondary Education, Tertiary Education, Corporate, Federal Governmental Agencies and State/Local Governmental Agencies. Link to conference at

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