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About etereshchenkova

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  1.   It's actually both. Your app does get more exposure, because when people search for apps they mostly type in the keywords in their own language. So even without app store optimization your app has more chances to be discovered by, say, Russian speakers if the app name and description have been translated into Russian (this is why it makes sense to do this even if the app itself is really simple).   And of course, there're countries where users prefer localized apps. The reasons for this might vary. Like it's been already pointed out, in France they might not want to use English even if they can. While in Russia according to one of the recent studies only 15% of the population think they know English.
  2. Really enjoyed this post by @NS_translations. Many of the points apply to me too! — Why being a translator sucks http://t.co/fk6hZqnDJh
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