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Found 25 results

  1. For the past few years in a row, mobile games dominated the app stores regarding revenue, download number and engagement. No other app niche has shown such huge level of activities and soaring numbers as the mobile games. Naturally, mobile games also have been the most happening niche in respect of new technologies and innovations. From Augmented Reality and Virtual Reality games to wearable gaming, new technologies are continuing to shape gaming experience. Mobile game marketing has also come of age and now has become more mature than ever before. The era of so-called ‘freemium’ games, gated features and in-app monetisation tactics look common, and every game marketer is on the lookout for a new way to market and generate revenue. Considering all these evolving attributes, 2018 has really been a happening year for mobile games. Let us introduce here some of the key trends that will shape mobile game development in 2018. 1. VR and AR Gaming When Pokémon GO was released and literally took the world by storm with its never-before gaming experience in 2016, many experts just didn't think twice to mark that year with the rise of VR and AR games. But that was just the beginning of the kind of mobile games which will continue to dominate the gaming scene for the mobile and wearable users in the years to come. The success of Pokemon Go actually became a motivating factor for game developers worldwide, and such reality defining games continued to come making the scene even more competitive. Though 2017 has not seen any new era defining AR or VR games like Pokemon Go, both the technologies have been consolidated and became mainstream as the gaming technologies of the future. 2. Mobile games for the elderly Certainly, we no longer consider mobile games to be the child's plaything. It is equally for the elderly people, grownup youths, matured ladies and people of all ages. For the past several years we have seen hordes of game apps to come up targeted for elderly population or people outside of common game-playing demographics. In 2017, there have been hundreds of games for elderly, working men and women and all other age groups. With many games enjoying the favour of an addicted game playing audience, this trend is going to stay dormant in the time to come. 3. Wearable gaming If we are not terribly wrong, wearable devices can easily be predicted as the next mass mobilising device platform after the smartphones. Naturally, mobile gaming is also supposed to shift its load to the wearable gaming apps. Even if the mobile games are to remain popular because of their large screen gaming experience, the quick to play gaming experience of the smartwatches will continue to remain popular. Moreover, offering an extended gaming experience from the mobile device to the smart wearables, they will help people stay engaged with a game irrespective of the device. 4. Social gaming Social gaming is already a hot trend as most of the mobile games are keen to promote the gaming experience by allowing players to invite their players onboard for a gameplay. From a game of pool to most complex and strategy games, most games these days allow players inviting their friends on social media. Moreover, quick social registration for mobile games is already helping games garner access to more people through the social contacts of the player. By incentivising social gaming in many ways, a game app can further push players to engage their friends on social media. 5. Game consoles getting outdated Game consoles like the PlayStation and Xbox are still there, and it is not a coincidence that they are actually getting better with the rise of mobile gaming. In spite of getting better and richer to compete the mobile games, gaming consoles because of their expensive price tag and difficulty of handling will only attract less and less people like the game playing audience. Mobile gaming with high-end sophisticated experience and extreme ease of use will continue to hold the charm that no other gaming devices really can. With the unprecedented rise of mobile gaming in recent times, game consoles are only becoming less competitive options for the gaming audience. 6. Custom game features We are already aware of the power of customisation for the engaging audience. Custom features make a player feel important, and it is something everyone likes almost invariably. It is no different when it comes to mobile games. Mobile games allowing players to choose features that they find enjoyable for their game playing experience, will obviously give them more reasons to stick to a particular game. The custom game features allowing players shaping their own gaming experience have been very popular with mobile games this year. 7. Multichannel access Average smartphone users have access to several gaming devices simultaneously, and this is why allowing unperturbed game play across multiple devices and platforms became very important. Game developers also find it helpful to build a cross-platform game to boost the chances of getting discovered easily across app stores. While engaging game players continuously irrespective of the device in use is one of the most important considerations for the marketing success of a game, allowing unperturbed streaming of the game across devices is crucial. 8. A renewed interest in retro games There has been a renewed interest in the old style mobile games, at least for their look and feel. Dubbed as retro games the new breed of games are introducing the look and feel of older mobile games. This new approach allowing young players having gaming experience of a different generation became quite popular throughout this year. In summation To conclude, in 2017 we have seen several definitive game trends to unfurl allowing new scopes for marketers and developers. Among these trends, the above-mentioned ones seem to have a far-reaching echo than the rest.
  2. Since the early 1970s, game graphics have been pushing the barriers of photorealism with computer graphics becoming much more sophisticated. But today, there seems to be a total transformation as engineers and researchers alike are seeking out new ways of promoting real-world environments graphically. For the first time in a long time, television screens and computer displays are becoming more or less obsolete, as a result of the extraction of graphics from them. In a bid to enhance what people see, hear, feel, and smell a new technology known as “augmented reality” is already taking over the industry blurring the line between what is real and what is computer-generated. The trend which is already in vogue is designed to remove users from the digital world of graphics to a real-world enhanced with virtual objects. AR works by creating a physical point in your environment that is tracked to a virtual object through a camera enhanced with computer vision. Right within your view of the real world the object you are viewing still maintains its location and scale even as you move your camera further, closer, and/or around it. In a bid to provide an immersive viewing experience, augmented reality app development seeks to combine modern tech with real-world settings. Here are some exciting ways by which this awesome technology is gradually changing the way people view the world. AR is making life really engaging Unlike virtual reality, AR app development seeks to blend technology with the real world. Users are not transported to another world rather they use their own environment to have an immersive and engaging experience in real time. Instead of catering to the masses, augmented reality bends every aspect of the users’ environment to meet their needs. Online interaction and group collaboration projects Aside from asynchronous applications, augmented reality is helping users from around the world interact with each other in a virtual environment. As a matter of fact, users can attend a live corporate event featuring AR environments and activities and remain fully absorbed win their discussions online without having to be distracted. Ultimately, distance no longer becomes a barrier. Regardless of where you are on the globe, you can interact with your peers and even collaborate on a project in a virtual meeting space where ideas and feedback can be efficiently shared. For a more interactive experience, users are free to make use of smart glasses and mobile devices to interact. Practical knowledge application The ability to be immersed in a dynamic virtual environment that allows for practical knowledge application is one of the best attributes of AR app development. Whether you are a learner or a professional, you can either choose to go in all alone to enhance your understanding or collaborate with peers to gain practical knowledge. Just so you’d know, this awesome technology is basically established to provide professionals and learners alike with a rich and tech-centered work experience. 3D work models Ultimately, working in three-dimensional models and demos is one of the most innovative aspects of AR app development. Before now, anyone seeking to go online is only able to make use of their computer screen to view static charts, diagrams, and images and use them to work. But with the advent of augmented reality, users are becoming able to manipulate 3D visualizations that can be viewed from virtually all angles. Interestingly, users can effectively learn more about individual components of their work models by interacting with hot spots. Like highlighting the main features and functions of every part, users can make use of a clickable 3D diagram to view parts of a model. With these principles, users can handle any process regardless of how complicated it may be. They can easily get themselves familiarized with the model and learn how to use them properly on their mobile devices. Easy access to resource links Every AR app development company is already making use of AR click-and-scan technology which is aimed at helping people to learn more about an object or item in question. All you need to do is to trigger the object or simply scan a special augmented reality code. For instance, a researcher can be effectively transported to a virtual lab via a textbook to conduct fascinating experiments. In the process, the researcher gets to know more about the processes involved. As a matter of fact, others can learn more from the work done with the help of the incorporated AR resource links. These markers are set to reveal ideas, stats, and facts that may be of interest to other upcoming researchers who are looking to explore them on their own. Some researchers might even decide to build an AR resource list. Due to the bite-sized nature and easy accessibility of these services, this technology can be used for just-in-time support. Engagement and entertainment Gaming apps are one of the most popular ways through which most people are introduced to AR app development. No doubt, AR and games are a perfect pair. The recent release of the famous Pokémon Go is a typical example of users getting engaged and entertained via augmented reality. Users are employing this technology to hunt superimposed fictional creatures in the real world with their app. As a matter of fact, any mobile app development company looking to create immersive and engaging games must definitely use this approach. In the secular world, some business organizations are typically making use of this approach to get their employees interact with clients and instead of working with fictional creatures, they interact with items they find in the workplace. News and storytelling One of the most emotionally compelling tools available at everyone’s disposal is stories. Now people can have a feel of a real event that draws their attention online. It helps to put listeners into the starring role via amplified emotions. As you already know, developers and AR app development companies alike are using this modern technology to get users immersed in fictional environments. However, it may interest you to know that some news and media channels are using this same concept to tell stories and relate events to their online audiences. In a bid to bring online users into the story, this technology is set to make use of digital sensors project images and webcams to get them engaged.
  3. Hey all, I have a cool idea for the HoloLens. I have one but would like to collaborate on an idea. I was hoping on doing some additional hand tracking, not sure if it is entirely possible without writing custom gesture controls into the SDK. I have one and have coded a few apps on it already but would like to work with other folks who have access as well. Please PM me if you are interested. Damian
  4. Customers are the key to the success of any business. This is why businesses are keen to embrace an emerging technology that brings them closer to their customers. Exceeding customer satisfaction is of paramount importance which is why Augmented Reality (AR) is a technology that can take customer experience to the next level. While it has been around for a while, it has only recently started to take center stage. Businesses have started to see it's importance and it is been projected to soar in the nearest future. What is Augmented Reality? It is an enhanced version of reality where the physical environment is overlaid with a computer-generated image thereby giving the user an enhanced view. It is usually viewed through an application on a smartphone. How Augmented Reality different from Virtual Reality? Rather than overlay the experience with the use of an app, virtual reality completely immerses the user inside an experience with the use of a headset. Whereas AR only uses an app to augment an environment making it enhanced to the user. Customers have become technology savvy and as such, businesses have to look for innovative ways to engage them and exceed their expectations. Once this is achieved, they pay more, bring their friends, the company generates more revenue and in the end, everyone is happy. Here are 7 ways AR can benefit your business 1. Increases user engagement Imagine going for shopping and you see a shop where you can use augmented reality to try out their products. You’ll definitely be enticed to experience this technology. This is what augmented reality does. It triggers the sense of imagination in the customers. Once it’s a positive experience, they will definitely engage more and spread the word. 2. Personalized user experience One of the reasons while email marketing has stood the test of time is because it’s the only type of marketing that gets personal with the customer. This is why augmented reality will also thrive in businesses. It allows users customize what they want to buy. It aids the buying decision right there and then. 3. Cost-effective The cost of using augmented reality in the long run can prove to be cost-effective, reason being that after a successful implementation, it increases brand exposure and generates more revenue. It also eliminates the extra cost of real estate or additional staff because anyone in any part of the world can visit virtual stores and shop. 4. Increased business exposure AR gives businesses the opportunity to increase brand awareness because it can make customers feel like part of the brand. There are several ways to achieve this. AR can give customers a behind the scene footage of how a product was made. Also, anyone who has issues with his products can simply use AR to understand how to install or use the products from the convenience of their home. Awesome isn’t it? 5. Service before payment How will it be nice to try out something before you pay? AR does this to perfection. For example, you go to a store to buy a cloth or pair of shoes and you are able to wear it virtually to see how it fits without physically wearing it. It can also be in a furniture store where you can see how to arrange a virtual furniture in your house to know if the furniture fits what you need. Using technology to achieve this is just pure genius. Need I say more? 6. Customize customer journey Also, AR can help you to get more information about your customers, which makes you give more enticing loyalty promos with personal rewards. You will know what your customer wants based on their buying experience. AR will improve your effort to develop a unique customer journey, thereby putting you steps ahead of your competition in your niche. 7. Future possibilities In the world of technology, the possibilities are endless. This is why augmented reality is something that must be ventured into because it’s difficult to imagine what the future will be like. Soon, technology will become cheaper and smaller businesses can also venture into AR which will also lead to a great customer experience in greater return on investment (ROI). How AR can change the face of businesses Real Estate: With AI, customers can experience a whole new level of awesomeness when they want to buy and rent a house. You can easily hold your phone and walk around the property and get real-time updates on the price, building information, contact information etc. Tourism: AR will surely increase the attraction tourism already generates. For example, visiting a museum and getting real-time updates on historical stuff simply by placing your phone over it is really cool. It increases the user experience. Education: AR is just what education needs at the moment. Ranging from medical to engineering students, they can get to perform practical simulations without the fear of injuring themselves, patients or damaging any properties. The possibilities are endless. Retail business: Augmented Reality has given both online and offline shoppers a new experience. A customer can try out different sizes of shoes or clothes and choose the one that fits best. Customers can also choose furniture types or even check interiors of cars from anywhere in the world. What AR does is to further bridge the geographical gap that still exists in shopping. Anyone can shop anywhere without the fear of getting something different from what was ordered for. Bring Augmented Reality app developed by app developers to life is by no means an easy feat. You need experienced hands in the business to make it a reality. The potential in augmented reality is unimaginable at this point and it will only get better as more studies are being carried out. It is easier to fit into our daily life routine and it will greatly help businesses achieve their overall goal which is making more sales.
  5. Augmented reality (AR) is obviously a very useful tool in the everyday lives of many people. Though it might not be as exciting as a VR rollercoaster ride, it’s wondrous ability to enhance the things people feel, hear and see, as well as the elements of the virtual world is brings into the real world has made it a gregarious force to reckon with. Currently, there is a growing number of top app development companies that are starting to embrace the idea of developing AR apps. How AR can be Experienced Though augmented reality has been around for quite some time now, it wasn’t until iOS and Android smartphones came equipped with a range of AR, camera, and GPS capabilities that the public got to know more about it. Basically, this is a technology that can be designed by any AR app development company to integrate virtual reality (VR) with the real world using digitally enhanced live video imagery with computer-generated graphics. Users can experience AR through displays on mobile devices and their headsets. AR Headsets Currently, there are certain high-end headsets on the market that are designed to provide users with the AR experience they need. Some of these devices include Facebook’s Oculus VR headset and Microsoft’s HoloLens. Though they initially seemed to be on the high side, they are now offered at a consumer price that is actually worth it. Most AR headsets work by being tether attached to a PC. However, there are positive indications that soon untethered headsets would be made available. Headsets are also available for use with tablets and smartphones on budget-price. There is every likelihood for smart contact lens and smart glasses to be all the rage in the nearby future. Handheld AR Equipment Many AR app development companies are now seeing the need to add AR elements to their apps. Thanks to the available tools offered by Apple’s ARKit for its mobile devices and a wide range AR software development kits for Android smartphones. Users can get their favorite action-adventure game characters and locales to populate their dining room table after clean off. Interestingly, these AR apps are not limited to games alone. Now homeowners can have a preview of how a how a retailer’s virtual furniture will look in their homes before they even decide to buy it. This is basically what every AR app development company is seeking to achieve. The number of augmented reality apps developed for both Android devices and the iPhone has dramatically increased in recent times. Both gamers and retailers are showing tremendous interest in augmented reality possibilities. Augmented Reality Apps Before now, the main objectives of any AR app development company were focused on the development of augmented reality apps for the early tablet, smartphone, and PC. But to today, AR uses now involve a much broader perspective. The possible educational and commercial applications of AR apps across a range of industries are becoming more or less unlimited. Augmented reality, as it is today, is employed by medical personnel to prepare for surgeries. In the military, soldiers are using AR to render assistance to men and women while they make repairs in the field. Uses of AR in the Medical Field Educationally, an increasing number of medical students are making use of augmented reality technology to facilitate the practice of surgery in a controlled environment. Patients, on the other hand, are getting informed of their medical conditions through the use of visualization aid. Just so you know, the use of AR in medicine has helped to give surgeons an improved sensory perception thereby reducing the risk of an operation. When combined with X-ray or MRI systems, this technology can help bring everything the surgeon requires into just a single view. When it comes to employing surgical applications of AR, neurosurgery tends to be at the leading position. Before now, it has never been this easy for a surgeon to effectively obtain crucial data right on the top of the patient’s actual anatomy. Thanks to the advent of this technology which now help these doctors image the brain in 3D. Compared to other parts of the body, the brain seems to be immobile (fixed) which to a large extent simplifies the process of achieving the registration of exact coordinates. During surgery, there are, however, concerns about the movement of brain tissue which can affect the registration process of the exact positioning necessary for the effective performance of AR. Uses of AR in Military When it comes to military applications of AR technology, a typical example is a Heads-Up Display (HUD). Positioned directly to the view of the fighter pilot is a transparent display. In addition to other essential data, it typically displays the horizon line, airspeed, and altitude to the pilot. Since it isn’t necessary for the pilot to look down at the instrumentation of the aircraft to obtain the required information, the term “heads-up” was coined. Most ground troops use the Head-Mounted Display (HMD) to analyze critical data such as the location of the enemy presented within the line of sight of the soldier. Also, this technology is employed in military training facilities for simulation purposes. Uses of AR in the Tourism Industry When it comes to the use of augmented reality, the sightseeing and tourism industries are not left out. There are quite a number of AR apps currently employed in this sector. One natural use of the technology can be observed in most advanced museums where live views of displays are offered to present relevant facts and figures. Beyond the real world, augmented reality has also helped to improve sightseeing. Tourists can easily get to see and read facts and figures while walking through historic sites with just a smartphone equipped with a camera. Basically, these apps are designed to employ image recognition technology and GPS to obtain data from an online database. This information is usually presented as an overlay on their live screen. The Use of AR Apps for Navigation The most natural fit of AR to everyday human lives is possibly the use of augmented reality for navigation. AR is employed by most enhanced GPS systems to facilitate movement from point A to point B. While integrating GPS with their smartphone’s camera, mobile users can now preview selected routes over the live view of objects located before the car.
  6. Augmented reality is a technology in which the real world is overlaid, or augmented, with computer-generated image, graphics, sound and even smell. A users view of the real world is enhanced by digital information. It is a blend of digital information with user's environment in real time. Augmented reality is similar to a concept called Computer-mediated reality, where there is a modification or diminishing of the view of reality, rather than an augmentation. Augmented reality may sometimes be confused with virtual reality, but the two concepts are very much different. While augmented reality enhances what a user is seeing in his current environment, virtual reality completely replaces the real world with a computer generated one. So while Virtual reality can be described as completely immersive, augmented reality can be described as partially immersive. Both, however, provide their users with amazing experience via 3D high-definition audio and video. When compared to virtual reality, augmented reality is much closer to the real world. The use of sensors and markers in augmented reality algorithm helps to pinpoint the positions of physical objects and places a location for the computer-generated ones. Currently, augmented reality technology is used in many industries, including marketing, tourism, oil and gas, healthcare, etc., and everyone can benefit from this latest advancement in technology. Let's quickly take a look at the benefits of augmented reality in the field of business; Commerce: This is one aspect where AR app development has about the most impact. With these android or iOS AR apps, there will be lesser cases of chargebacks occasioned by wrongful purchases and return. Now, customers can try out different new clothes to see which fits better without actually wearing them. You can check to see if a set of furniture actually suits your home without having to buy it. You can browse through several colors for a car before actually settling on the one that suits you most. Manufacturing: Augmented reality app development can be very useful in the area of manufacturing, as it can be used for digital maps and plants. This would save a ton of money and time. The feasibility of a plant location can be ascertained via an augmented reality app. It can also be used by project managers to monitor work progress using augmented reality markers on equipment. Education and Training: This is another field where augmented reality plays a very crucial role. It is often believed that what is seen or, better still experienced, in the course of learning never leaves the mind. With augmented reality apps, lecturers and teachers can simulate educationally relevant environment which will be most invaluable in teaching their students. The students will be able to experience this educationally relevant environment or scenarios right from the comfort of their classrooms, thus creating a better learning experience. Through the development of augmented reality apps, students can take a trip to the zoo and experience different aspects of nature. Augmented reality is also a great tool for educational training. With these apps, medical students can try out their first surgeries without harming anyone in the process. Astronauts can also use these tools for space exploration test without the attendant risk and money required in real life. Travel and Tourism: Travelers and tourists will never get lost again with augmented reality installed unto their GPS mobile apps. With this tool, they would be able to find places of interest with much ease, as this destination will be superimposed and pinpointed on their view of the real world. This tool will also give information about different sightseeing location, help to translate street signs etc. Even in museums, the addition of a new layer of cultural information adds to the overall experience. The future of augmented reality display with regards to travel is to be nothing more than just a pair of glasses. This glasses will show informative graphics in the field of view of its user with corresponding audio, enlightening him about whatever he is looking at. Other walks of life where augmented reality app development finds immense relevance includes; Medicine: With augmented reality, surgeons will find it much easier to conduct certain surgical procedures which were initially considered too risky. One of such surgeries is that of the brain. The brain is a mass of nerve, billions of them, bundled together. Each layer or section is responsible for certain behavior or functionality. Meddling with any of these nerves without a proper guide is highly risky. The brain is still not well understood by medicine. But with augmented reality, medicine has taken a huge leap forward in the overall understanding of the brain. Procedures can be carried out on the brain with a greater degree of certainty, as computer-generated relevant images can be superimposed on the brain, informing the surgeon on which areas he should touch and that which to stay away from. Military: Augmented reality apps also hold important relevance for the military, as it can be used majorly for training. With superimposed images in the real world, soldiers can train for battle in whatever terrain they wish to. This helps to cut down on training cost while giving a unique experience. Training can be as close to reality as possible, creating better and more versatile soldiers. Architecture: Augmented reality can be employed by architects as they can superimpose planned structures in proposed location and visualize its feasibility in that location. Trimble Navigation is an example of such application. It can also be applied to an architect workspace, bringing into visualization the 3D animation of the architect 2D plans. This helps the architect to have a better view of his plan, and make the necessary adjustments if needed. Even in during sightseeing, augmented reality can assist users to view not just the exterior but even the interior objects and layout. Practically, it was applied in the Christchurch earthquake by the University of Canterbury, to guide planners and engineers to understand the previous landscape. Gaming: The gaming industry is one of the biggest and earliest users of augmented reality applications. The technology can be used to develop games created for indoor environment, some of such games include, Titans of space and AR air hockey. The augmented reality app development company, Niantic, is one of the industry leaders in the creation of augmented reality games such as Ingress and Pokemon go. Industrial Design: Augmented reality apps can be used in industrial design to visualize the design of an equipment and its operation before its completion. It was used by Volkswagen in its crash test exercise. It can also be used in the development of cars, adjusting its structure, color, and engine layout according to the taste of the manufacturer.
  7. With the Mobile technology taking our lives by storm, the average time spent by people on their phones has increased almost five times over the past few years. Therefore, mobile games are one of the main reasons why so many people spend their time on their smartphones. The primary reason behind the success of mobile games is they are portable enough and provide the best forms of entertainment at any time. As per quarterly update of Global Games Market Report, the mobile gaming industry will scale $108 billion in revenue this year, an increase of 7.8% from last year. The trends are expected to grow more in the coming years. This rapid growth in the gaming industry has led to the growth of a number of mobile app development companies offering wonderful apps in the mobile games space. But with faster growth, there are more risks and competition too. Hence, every mobile app development company needs to focus majorly on the mobile app marketing strategies and marketing trends. For any mobile app development company, planning a proper app development plan and marketing strategy becomes a must. However, these are not only the points a mobile app development company considers. Other than this, it has to keep up with the latest trends in the mobile apps as well. So, while following the process, consider some of the top trends in the mobile gaming apps. Messaging Apps Messaging has been a medium for communication for decades. But with the technology acing, they have taken over the mobile app industry majorly. Some famous messaging apps like WhatsApp, Hike, Snapchat, and Facebook Messenger are amongst the top 10 most used mobile apps. Study and statistics believe that in the coming years, messaging apps will take over social networks. Also, the Instant messaging apps will become the connection medium of the future. Android Instant Apps After Google introduced the concept of Android instant apps, this has slowly become a common trend in 2017. The feature of Android instant apps is that it works without installation. Such apps provide quick mobile experience and utilize no space in the mobile devices. Thus, many mobile app development companies are into developing instant apps. We will be seeing a massive increase in the near future in the number and quality of instant apps. Mobile Security The mobile app development companies will continue to invest in mobile apps and spend more on mobile marketing. During this, mobile security is the most important factor they should consider. Security remains a concern for the smaller apps to the larger ones. More the security more will be the number of users involved and thus, there have to be more market values. Big Data Big Data is one of the leading marketing trends for the year 2017, as per Smart Insights. There has been a tremendous rise in the big data marketing apps for mobile app marketing. This has helped the brands to get the customer insights and predictive analysis. Big data is the key to mobile marketing. As per Business Insider, big data shape the growth of the mobile app marketing. It depends on how the businesses deal with big data and how they utilize it to get better with mobile app marketing strategies. IoT marketing applications IoT is the new marketing trend in the league. As expected, by 2020, there will be more than 75 billion connected devices. This means better and effective communication by 2020 than the total number of people. However, how brands use this new concept to connect and bring more customers via the marketing is a significant trend. Augmented Reality. The best example of Augmented Reality games is Pokemon Go and also the Snapchat Spectacles. It is expected that such technologies like virtual reality and augmented reality will strongly impact the mobile marketing. Thus, slowly and gradually, marketers and the mobile app development companies will understand the importance of AR and accept this trend to reshape the process of mobile marketing. Social Media - Mobile only There has been a rapid growth in mobile marketing due to this trend. Messaging platforms like WhatsApp, Snapchat, and Instagram have evolved and have been widely accepted by the users. This leads to a major trend in the mobile-only social networks. And in future, we can see more social networks switching to mobile-only s apps. There is a possibility that there will be new entrants in the mobile market. Artificial Intelligence Artificial intelligent apps will be the next big thing for the mobile marketers. This is soon going to be the biggest trends in mobile app marketing. Apps like Google Now, Siri, Cortana are already available in the popular app stores that work on the artificial intelligence domain. To get a future hold of mobile marketing, it becomes essential for a mobile app development company to find ways to capitalize on these marketing trends.
  8. Augmented reality now is so intricately woven into everyday living and entertainment. Games, movies and even tattoo parlors make use of augmented reality apps. You most likely would have heard of the world-famous game Pokémon Go, and the massive reception it received worldwide. Do you want to know why it was such a massive success? Gamers will tell you that the more real a game is the better its reception. In other words, the closer to real life the game characters are, the more interesting the game becomes. Pokémon Go achieved that, it gave us fantasy characters that we could chase and capture like real life characters, and augmented reality was the backbone of its success. With the success of Pokémon Go and other augmented reality apps and games, you may start to wonder how the mobile app development company came up with the awesome idea that so many people come to enjoy. Well, a lot of things come to play in bringing augmented reality to life and not just any life, a successful one, and every mobile app development company realizes that all of the features of their app will have to be more than satisfactory to be successful. To begin we will consider some features that augmented reality apps should possess to garner some measure of success in the market. GPS Functionality Most devices come with the option of turning on location, an augmented reality app should be able to work with this already pre-installed GPS and work seamlessly with it. It will be cumbersome and redundant to build an app that will have its own GPS locator. Building an app with its own GPS locator will not be necessary if the app can make use of that on the device. Pokémon Go would not have been such a success if it was not able to work in real time with the device’s GPS. Real-Time Rendering This is a must for all augmented reality apps and every ar app development company knows that for its app to be widely accepted there should be no time lag between processing information(could be space, picture or location) and rendering. Take, for example, google translate; just taking a picture of the phrase, word or sentence you want to translate and feeding it into the app gives you the translation into the required language in real time. It can even go ahead and pronounce the translation for you. Imagine how tiring it will be if Google had to search for about 5 minutes to come up with that translation. This point cannot be overemphasized. Good Spatial Recognition Some apps are used for trying to fit wares, furniture or items into space. For example Augment, an app used to show customers real-life representation of their purchases. This app can also place the purchased item in different locations in the house so that the customer will be able to see just how the purchased item will fit into his home or office setting. Imagine trying to place a vase you bought online on your reading table, and because of poor spatial recognition, the vase keeps overlapping with your side table instead of sitting on it, that will be utterly ridiculous. So for augmented reality apps to be of any use whatsoever, these apps should have good spatial recognition. Ease of Use The more complex running an app is, the more useless the app becomes to the customer or users. On the other hand, the more ease in using an app, the more effective it becomes to the user. If users have to provide complex or numerous parameters before the app works, then it serves no purpose but to annoy the users. Augmented reality apps should be as close to plug and play as possible. Consider the augmented tattoo app Ink Hunter, for example, it does not require you to draw up complex designs of your own or provide some other complex information before giving you beautiful tattoo renderings. The app is able to work without the need for such data. It simply renders the image on the skin of the customer allowing the customer to see what the actual tattoo will look like eventually. Be Social The more social an augmented reality app is, the more it has to offer to the user. Pokémon Go had this feature and it proved to be a major selling point for the augmented reality game. The game offered the chance of joining teams once a certain level had been reached. A sense of camaraderie can be helpful for the user. And surprisingly most users looked forward to these social interactions. Some apps offer the users the opportunity of dropping messages at different locations, these messages can be read by other users of the app if it marked public or by specific users if the message is marked private. Entertaining No one wants a boring app, least of all, a boring augmented reality app. If the app is not entertaining to use, there is really no need for even creating such an app. It must be noted that this feature does not apply to augmented reality game apps alone. Regardless of the purpose for which the app was created, its users should get excited whenever they use the app. This is a must for every app. Every experience the user has with the app should be an exciting one. For example, there is an all that helps in arranging furniture in an apartment. It will be entertaining to keep placing and then moving furniture till you get the best location. Entertaining will also mean that the users should feel like they’re a part of the experience. They should also be able to relate to certain aspects of the app. Pokémon was a part of most gamers childhood, so it was quite easy for them to relate to the augmented reality version. This seems quite basic, but it can greatly affect the reception that your app will receive. Universal If possible, the ar app development company should try to build an app that will be available for both iOS and Android users. It makes no sense to restrict your apps usage to users of a particular operating system. When the app works across both operating systems, the company will have won users on both sides. On the other hand, if the app discriminates against some users of a particular operating system, it shuts those users off and the potential market too. It will be more useful if it is possible to release most apps across both operating systems.
  9. Today the hottest trend in the marketing space is marketing automation. There is a number of challenges for marketers to reach out the target audience, and one of them is putting themselves into repetitive tasks. This is where marketing automation helps them. There are some mobile apps development companies India and USA offering marketing automation services that are enabled with machine learning and artificial Intelligence. Think that you spend time on sending the greeting mail for every customer, drafting email for existing customers during festive season or on discounts that are available on certain products. You may want to engage with social media users who liked your company’s social media profiles in recent time. When the marketers are fed up with extra work and if they are not able to focus on their core task, they may lose their efficiency. This is where marketing automation helps them. WHY MARKETING AUTOMATION? Marketing automation is a software service that automates repetitive marketing activities and some tasks it can automate are email campaigns, social media posting, and website ad optimization. So, you may ask me a question that, why should I need marketing automation in my business? The answer is very simple. If your competitor is using marketing automation, then you cannot stay in the competition. The company that adopted marketing automation more likely overtake others, but one who doesn’t use lacks competitive edge. MARKETING AUTOMATION IS HIGH TECH, BUT TECH FRIENDLY Marketing automation leverages most sophisticated technology, but still it is a very simple one to handle, especially that is developed by some leading technology services company, especially top Mobile apps development company India or US. It doesn’t essentially require a technical person to handle. Marketing manager can handle this. With the marketing automation, sales team can expect quality leads (filtered leads). Big ecommerce brands like Amazon, Flipkart and Paytm already have marketing automation. Marketing Automation Can Automate: · Email marketing · Lead generation · Landing page creation · Cross-sell and up-sell · Cross-channel marketing campaigns · Customer Retention Tasks · Measuring ROI · Website personalization The above tasks are well familiar to all marketers, but without the right tools, it is not easy to generate fine results. Today it is not much effective to connect with customers through manual efforts. This is where marketing automation comes in the convenience of marketers. Looking for marketing automation services? Reach FuGenX to know more about its marketing automation services. FuGenX is a leading Automation, Artificial intelligence and Machine Learning Company in India and USA. Visit FuGenX at www.fugenx.com.
  10. Does “augmented reality” sounds familiar? Is your answer affirmative? Actually, your answer may be yes, but you may not know what it entails. So to clear that up, some light should be shed on the concept many still do not comprehend. If you do not know what it is, it is most likely that you will not understand just how useful this technology is. So what really is augmented reality? A Quick Note on Augmented Reality In case you are wondering how augmented reality works ; a quick note on AR will bring you up to speed—to a great extent— what this technology is all about. A quick Google search will give you a precise answer very similar to this: a technology to create a false view of the use of computer-generated images. That makes sense, right? Definitely, it does. In another statement: Augmented Reality is an artificial and enhanced view of the world. If you want to place virtual objects in real-life scenes like turn it into a digital interface, guess what does that? Augmented reality. And that just illuminate it all, right? So just how useful is this technology? In other to put things in perspective, let’s consider its application. It is a technology that is very useful in the field of medicine, entertainment, manufacturing, and so on. So to answer the question precisely, let’s look at 6 outstanding new uses of augmented reality. 1. Can you envision the use of augmented reality in construction in the near future? Or do you think it is irrelevant or impossible? If you answer is negative in nature, you might want to reconsider. Because some technology that seems like light years away, or is impossible to the limited mind, is seating in someone’s private laboratory! And it could be that the inventor would be only a few miles away! So currently, a team (Bentley Systems) is designing the application of augmented technology in construction that solves some of the construction industry biggest problems! If you are a civil engineer, you will know that most construction is still analog. Buildings are designed by advanced 3D tools but lack the ability to see the overlayed blueprint on the construction. What that means is that engineers will have to refer to them constantly throughout the construction of the building. So having those blueprints is not sufficient enough. With the use of augmented reality in construction, builders will be able to see clearly the blueprints overlayed on the construction. How does that sound? So is that use of augmented technology not impressive? 2. And its application is also used in excavation! Do you know that the reason why there are reports of pipeline damage due to excavation works, is because the workers or engineers do not know where the pipeline is? Since they are not aware of it, you will know that it is a recipe for disaster. Now it is very easy to trade blame in such incidents after all someone will have to take the fall for it, but it can be easily avoidable using augmented reality. As they say: necessity is the mother of all inventions. That is a pretty big necessity, right? And the reason why there is recorded cases of pipeline damage due to excavation related works is that learning about the pipeline is still a manual process, currently. And each crew will have to do it. Guess what? That doesn’t always happen. So it is obvious: action or inaction and the consequence. So having a heads-up display using augmented reality on pipelines that are buried underground would definitely be a proactive measure of letting people know there is potential danger in the place they are digging. How useful is that? Little wonder there is a leap in usability (in the construction industry.) of their (Bentley Systems) software in excavation works. And there is still potential application of augmented reality in the automated industry. The future is certainly bright. 3. In this day and age, GPS technology is a big part of our daily lives. But there are limitations still—like most technology. Sometimes, there is misinformation in the turn-by-turn directions of GPS navigation systems and also, you must take your eyes off the road to actually see where you are headed! So there is a room for the application of augmented reality here. How? This may sound futuristic but that is the nature of most innovations when they were first commercialized. What is it? A company (Mishor 3D) is currently working to redefine the way our vehicles are navigated. It is 3D navigation aid. Do not say, what? That is impossible! As soon as you finishing saying it, you see it on the road, how would it look?! 4. Do you know that augmented reality is used in gaming, currently? Most gaming app development company might be into it. You may or you not. But what is certain is that it is used to create immersive gaming experiences. What it means is that it can enable you to shoot zombies that are walking in your own sitting room for example! There are mobile app development companies working tediously on it. There are many augmented reality apps development companies all over the world Here are some of the devices that can use augmented reality: It is applicable to all screens devices. MOBILE DEVICES: its applications in Smartphone and tablets are vast. Augmented reality works really great on mobile devices like Smartphones and tablets also. If you want to see holograms and manipulate 3D model, you can do that successfully Literally speaking, there are hundreds of Augmented Reality applications that are accessible on Smartphone. PC AND SMART TVS: it is used to through a relayed webcam to the screen. GLASSES, LENSES, AND HEAD-MOUNTED DISPLAY DEVICES: you can put contextual information on your camera display to enrich it. Also, you can use augmented reality to put life-size 3D models in real-life scenes without or with trackers. what is clear, also, is that augmented reality has been used in ad campaigns too. And there is a clear distinction between augmented reality and virtual reality. While the latter will create a complete artificial simulation of a real-life environment, augmented is a mixed of reality and computer-generated enhancements. Any mobile app development company can do it. A brief history of Augmented Reality. It was created in the 20th century using Morton Heilig’s technology that he built. No one can say precisely what the future of augmented reality is, but the demand for the use of it is on the increase and scientists and developers—app developing companies— are researching to advance its efficiency and applications.
  11. Joe air-taps Dan’s picture to video call him. Dan picks the call and appears, in front of Joe, Dan’s life-size hologram, floating in the air. In very Sci-fi style, Joe drags the hologram, rests it on a table and pins it. The call wasn’t very different from a regular Skype video call, except it was taking place in Augmented Reality (AR) between Microsoft HoloLens, rather between PCs or Smartphones. The Head Mounted Display (HMD) wore by Joe made the audience believe that he is about to demo some upcoming Virtual Reality (VR) tech by Microsoft. The demo ended in huge applause and gave the audience a sneak-peek what video calls in future will look like. VR and AR are two futuristic technologies that are going to change the way we, humans, perceive technology. It’s natural of App developers to look at these technologies with great hope. While AR technology has been in work for a long time now and is relatively a common place in mobile apps, today, the credit of reviving VR goes to 2012’ Kickstarted project “Oculus Rift: Step Into the Game” by then unknown startup Oculus. Facebook later acquired Oculus for $2 billion and inspired (perhaps forced) Google to make inroads to VR technology. Google Vs Facebook: the next platform war Google, rather than developing a standard PC-connected VR device like Oculus Rift, decided to leverage on the well-established it controls, which led us to Google Cardboard and, later, Daydream. Google’s setting involved a VR kit consist of a HMD and a smartphone. Google released three SDKs for developing apps for cardboard on various platforms: Android, Unity Gaming, and iOS. The SDKs triggered the first set of VR applications developed for smartphones and the world hasn’t looked backwards since. Perspective Reality Cardboard’s successor Daydream, owing to only a handful of Daydream-ready phones and the VR headset Daydream View costing many times the cardboard, is far from a success. But it’s the only native VR SDK available for a mobile platform with Apple conspicuous by its absence in this field, bringing Facebook and Google on the verge of a VR supremacy war. In case you were wondering, unlike its predecessor, Daydream doesn’t support iOS, at least not yet. Is it Apple vs Google again? Both Google Tango and Apple ARKit look promising but are yet to reach their full potential. This might give rise to another platform war between the two tech giants. Apple ARKit supports every iPhone 6s and 7 out there and is a clear winner here. Google Tango at this stage supports a couple of handsets by Asus and Lenovo, neither Pixel-s nor Galaxy-ies. Nevertheless, iOS and Android app developers determined to include either of the technologies in their upcoming apps in a pursuit of futureproofing them have a lot of paths to take at least when they are thinking AR. Daydream may not look like an overly capable project Google hyped for after all; it’s the only feasible platform to develop VR apps on. There is no need to look elsewhere. VR and AR can add value to any app regardless of its category. But how to choose between these two when developing an app or a GAME? Games It’s hard to decide between the two when developing games. AR and VR both tend to blur the lines between real and virtual world. However, VR looks like the missing block in the games that are drawing up on ‘reality’. First Person Shooters (FPSs), today, are growing closer to reality with real life graphics, spine-chilling sound effects and, frantic animations. On top of that, FPSs increasingly include AI engines and physics engines to give a gamer a perception of reality. However, all the action take place in front of a screen placed at a distance from a viewer, which leads to substantial loss of quality by the time the images travels to the viewer’s eyes, broadening the gap between perception and reality. In VR, the screen inside the HMD is placed directly on viewers eyes, giving the user a perception that he is not playing the game, but in it. Spider-Man Homecoming VR Experience is a fun and thrilling first-person game if you have a capable PC and either an Oculus Rift or HTC Vive. Or else you can try VR Roller Coaster on Google Cardboard. If your game needs to interact with the real-world locations (think Pokémon Go), AR is what you need. Otherwise, VR is the way to go. Video Streaming apps For the reason described above, a piece of video content provided taken in 360-view is sure to leave your viewers awestruck. They can move around, revolve wearing the HMD and can actually see what is happening behind the action. VR doesn’t look like very great an option in this category of apps. Apple Developers looking at ARKit with great hope. Sorry! Video Calling The Skype call made on HoloLens I believe is the best rendition of Augmented Reality to date, not as a gimmick but as a technology that actually makes, otherwise, boring and dull video calls interesting and useful at the same time. AR is suitable in case of Video Calling apps because you need to see the world on either side of the call. VR will cut you on your side of call. I am not saying VR is not happening in Video Calling at all but the HoloLens demo, suddenly, makes developing a standalone video calling apps so much sense. Imagine interacting with the world around the person you’re on a call with, annotating objects of your interest and zooming them in and out while the call is still running and he is interacting with yours.
  12. Epic has made the first Preview build of Unreal Engine 4.18 available through the Epic Games launcher. Developers can now experiment with volumetric lightmaps, enhanced static skylight directionality, major clothing tool upgrades, the revamped Physics Asset Editor and Media Framework 3.0. Improvements have also been made to support for both Google's ARCore and Apple's ARKit. The desktop forward renderer on iOS, used in the Wingnut AR demo at WWDC 2017, is now available as well. A full list is available on the UE forums.
  13. Epic has made the first Preview build of Unreal Engine 4.18 available through the Epic Games launcher. Developers can now experiment with volumetric lightmaps, enhanced static skylight directionality, major clothing tool upgrades, the revamped Physics Asset Editor and Media Framework 3.0. Improvements have also been made to support for both Google's ARCore and Apple's ARKit. The desktop forward renderer on iOS, used in the Wingnut AR demo at WWDC 2017, is now available as well. A full list is available on the UE forums. View full story
  14. VR/AR world building toolset

    Hi, I am an new aspiring indie developer and just wanted to share my project with other developers for feedback and discussion. I am about a year into my business and am pretty happy with where it is and where its going. I started out with the goal of making a "multiplayer sandbox tabletop wargame that supported cross platform play between VR, AR and other future devices". I now understand what "Scope" is. As a solo dev with 3 kids and a full time job.... that isn't going to happen anytime soon. So I decided to strip that goal into parts and work on them one at a time. My first piece was to build tools for creating the tabletop terrain in VR, using motion controls. While working on this, I found it was quite fun to build miniature dioramas instead of just terrain using these tools. So I released the toolset as a "Diorama Worlds", a VR diorama building program http://store.steampowered.com/app/602630/ The concept of diorama levels works great with the VR->AR compatibility. The building can really only be done in VR with motion controls currently, but for using those scenes as levels or viewing them, they will fit perfectly into the AR platform. The only difference will be the background skybox in VR, and the real world background in AR. It was around this time that I changed my goal to working on a Diablo style game. 3rd person games are not the big hot topic in VR currently, but they do look great and I think it will be a huge thing in AR. With the new goal and still understanding scope, diablo will be pretty far off. So the next part I am going to work on is "Telling a story". This is when I came up with the "M.R. Comics" plan. With the diorama worlds acting as backgrounds and adding in a stop motion style character posing system and chat bubbles, I can tell a story as a standalone product, and also use these as cutscenes for my future games. This is a very small addition to the toolset to get it working. But at this point I also want the comics created with my toolset to work on mobile and AR devices. This project is unlikely to be profitable since I won't be spending time building comics, but instead working towards the next stage of my project. So I am going to design this around having other people build the content, and if nobody is interested, it just won't get released as a standalone product. Im still ironing out the details on how I am going to do this, but the current direction is to release short comic strips for free and allow the artist to put a billboard in the background to self promote themselves. And for larger stories I am thinking a commission based employment of sorts. - Levi - www.MR-Worlds.com - https://www.youtube.com/user/BaazSC2 Below is my most recent gameplay video for Diorama Worlds.
  15. Augmented reality (AR) is finding its niche as a gaming technology, especially since it first burst on the scene with Pokemon Go. Though that smartphone-enabled game was a very basic example of the complexities of AR game development, it served to bring augmented reality to the masses in an entertaining and engaging way. With the raging success of this game and the popularity of others, AR games are beginning to transform how players’ worlds intersect with reality. For most players, they will insist that immersion is the key to enjoyment. AR games provide precisely this, on all levels. Below are a few ways in which augmented reality games provide the full video game experience. Heightened Realism The technology that goes into an AR game means the player feels completely immersed in a realistic environment. Considering it is unlike virtual reality, which puts the player into a completely new and unfamiliar environment, AR feels more real in that it overlays artificial designs onto the user’s current setting. By incorporating elements of the player’s existing surroundings, they can feel more fully immersed in the game. Better Effects Another element that heightens the full gaming experience is the 3-D rendering of objects in AR games. Once graphics processing units (GPUs) were developed, players were able to picture the world around them more realistically in 3-D by combining their own perceptions with those elements presented by the game. In doing so, video gaming takes on an experiential attribute, rather than just serving an entertainment or utility function. Avatars Encourage Greater Immersion Even in traditional video games, avatars function as ways to enhance the emotionality and social features of gaming. Considering that augmented reality heightens the realism of gaming, these psychological features become exacerbated, too. Though the avatar doesn’t necessarily have to be true-life of the player, the fact that in AR games it would appear as a more realistic rendering would allow players to connect more easily with it. Doing so also enhances the overall entertainment and satisfaction derived from the AR game. More Challenges The beauty of an AR game incorporating elements of the person’s natural surroundings is that fewer prompts and guidance are necessary to appear on-screen. The greater challenge this presents to players encourages greater engagement and problem-solving. Players already spend inordinate amounts of time trying to solve challenges in traditional video games. Imagine their perseverance, then, with the situations presented in AR games. Skill Building Cognitive skill building is one of the advantages built into augmented reality video games. In the realm of first-person shooters, for example, AR players experience improvements around hand-eye coordination, reflex speed, and spatial awareness. These games also serve a stress-relieving function. Not only do video games boost player’s moods and increase positive thinking, but also they’ve been successfully used to treat traumatic brain injuries and stress disorders. With AR games’ heightened realism, these benefits are only magnified. The immersive gameplay offered through AR games is starting to transform the entire practice. Through more realistic features, greater interactivity, and overall better technical features, AR video games are steadily proving themselves to be the future of gaming. Scully Creative Labs offers strategic consulting, rapid prototyping and full project lifecycle management services to companies looking to incorporate augmented reality development and marketing to improve their core business functions.
  16. The global augmented reality and virtual reality market is anticipated to witness remarkable CAGR of $150 Billion during 2017 – 2025 Advancing technology has given us so much new tech in a short span of time. One such inroad into development led to the emergence of AR & VR and the gaming industry is too eager to try it on The mark of Augmented Reality/Virtual Reality game is that it seeks to awe the players by warping their perception of reality. This is done by combining storytelling and imagery with the latest hardware. The storytelling and imagery should totally immerse the players in the experience and the latest hardware is the platform in which you present it. Since 2015, the likes of Oculus, Microsoft, and Sony have given us Virtual Reality devices that have created brand new opportunities to create these immersive experiences. These devices are reliant on content creators, without which it’s just a piece of expensive hardware. This rapid device-content collaboration has resulted in some standout experiences. Together, virtual reality and augmented reality are predicted to generate about $150 billion by the year 2020. An enormous flow of money into these industries is no surprise, despite the fact that there are only few hardware platforms presently available in the market. Thus, we will witness many newer gears to be launched shortly. At the moment, the QA/Testing is predominantly focused on Mobile apps, analytics, IoT and other digital areas. As the AR/VR will have much to offer in the future, it will be a good move for the QA/Testing providers to build testing competency in Augmented and Virtual Reality applications. Future Applications and Uses: A broad range of industries like consumer goods, entertainment, aerospace and defense, commercial, and medical fields are being influenced by advancements in AR and VR. VR could be ideal for environments that are expensive, dangerous or complex to simulate in other ways. For example, emergency services training. VR is already used by a number of military forces around the world for precisely that purpose. It is currently being used to train medical staff, oil workers and teach students. But the potential audience is much bigger. In the last year, we have seen consumers getting access to a number of AR/VR hardware and also some exciting software that is providing an exciting experience to the customers. Between now and 2022; the AR/VR market will definitely grow to current $ 150 Billion. This growth will clearly come from the content. As with anything, without content, even the most sophisticated hardware is not of much value. It is in this area that the future growth of AR/VR Testing will come from, and the QA/Testing providers need to participate in this growth and grab the opportunity. Game titles created for VR and AR have taken a huge step forward in 2016. Multiple VR headsets are available in the market, with some mind-blowing titles that are changing the very nature of gaming. VR has gotten off to an exciting start, but it’s AR gaming that has already seen its first mega-hit. Some of the applications that may come up in AR space are Games, Theme park rides, Web Browsing, Commerce, Consumer Applications, Advertising, Voice calls, and film/TV streaming (both 2d and 3D) etc. These are the areas which the QA/Testing companies need to capture in the near future. There is a lot to be developed in AR/VR space: Apart from design and development, sensors, imaging, and processing are few related things that are considered in the development phase. Each of these requires specific expertise, they will, in turn, contribute towards cost escalation. By providing the right expertise at a lower cost the QA/Testing firms can play a critical role in bridging the gaps and improving the ROI. To perform AR/VR testing, the QA vendors need to understand the lower level requirements of the applications and the UI/UX. Few of such expertise should be into Art design, Gyro and accelerometer sensor, speech recognition and image processing. The testing expert should use manual testing for user interface and can further use their existing test automation expertise to test the functionality of the application. In AR/VR applications, the user can interact with every object in the virtual environment. A further level of challenge will be presented due to various combinations of possible user interactions. The testing team should follow, adopt and master the testing tactics to test the user interactions. We will discuss in detail about AR/VR Testing in our later blogs. Stay updated by subscribing to our blog.
  17. Google has announced ARCore, which brings augmented reality (AR) to the Android ecosystem, and Epic Games has announced that Unreal Engine 4 support for ARCore is now available through Google's developer preview. Epic will ship ARCore support in Unreal Engine 4.18 which will launch in mid-October. From the Epic blog post:
  18. Google has announced ARCore, which brings augmented reality (AR) to the Android ecosystem, and Epic Games has announced that Unreal Engine 4 support for ARCore is now available through Google's developer preview. Epic will ship ARCore support in Unreal Engine 4.18 which will launch in mid-October. From the Epic blog post: View full story
  19. The V-aRms Race Has Begun: VIVE Drops Price $200

    This is only the beginning, VRm I right? Not unlike an arms race, the VR price war has only begun. Who has the best Equipment? Early this Summer, Oculus had a massive sale on their device, the Oculus Rift, ending in a permanent price drop. HTC is now following suit, cutting out the sale, dropping the price altogether on their Vive Head-Mounted Display. Yesterday, The HTC Vive took a hefty slash in price, dropping from their $799 price tag, down to $599. This comes as no surprise after the Oculus Rift dropped down to $399 earlier this Summer on sale. At the end of the sale, the price raised back up to $499 as the final price, $100 less than previous to the sale. The HTC Vive comes with plenty of their worth for the price, too. Along with the head-mounted display, accessories include two wireless controllers, two bases stations, comfort-related materials, and everything purchasers need to get going (cords, etc.). Additionally, the system comes with Google Tilt Brush, Everest VR, and Richie’s Plank Experience as promotional content, as well as one-month subscription to Viveport. Vive's Giving Away Some Free Content For New Owners As a breakdown of the free content, purchasers of the Vive get $53 of extra content from the promotional pack. Google Tilt Brush ($19.99 retail value) gives artists a full 360-degree canvas to paint massive murals and masterpieces. Everest VR ($14.99 retail value) allows people to climb Mount Everest in first-person, without the fear of dying from hypothermia. Richie’s Plank Experience is a starter “game” for new VR players, teaching balance using VR, as well as giving a couple extra modes like a sky-writing experience. But, that’s not all! Purchasers of the $600 system also get a free 1-month subscription to Viveport, HTC’s subscription service, valued at the incredibly pricey $6.99. Subscribers can choose five games/experiences to try out during their subscription period, with five more for each additional subscribed month. The list to choose from includes some amazing titles like ROM: Extraction, which has players shooting robots in a space station. But, people should research their potential options to maximise their potential. For instance, players can also choose the (somehow) award winning title, BUTTS: The VR Experience, which may or may not push virtual reality to its foremost limits (spoiler: it doesn’t). But, What About Me And You? The question to ask is “What does this mean for potential VR buyers?” Well, the war is in motion here, showing both of these price drops. Virtual Reality enthusiasts and companies are pushing that VR is the future. With this price drop, the Vive finally becomes more affordable to the masses, as well as the even more affordable Oculus Rift. But, alas, other companies are starting to get in on the game, as well. Some people just want entertainment instead of gaming. Artists want whitespace to create. Experiences can be strapped to a face for cheap. Google, the folks that bring the Daydream to the VR market, is pushing their own boundaries by teaming up with HTC and Lenovo for cost-effective standalone experiences. Microsoft’s HoloLens will take users into augmented reality, albeit from a much higher price. VRotica, an erotica-enabled standalone HMD device already on the market, costs a fraction of the price of other HMDs. Essentially, VR is getting cheaper. For those that have a device already, awesome. The experiences are unlike anything ever before. For potential buyers, as with all technology in history, VR is getting cheaper all the time. Thousands of games and experiences inhabit the SteamVR storefront and respective virtual shops. “VR Ready” Computers are coming down in price as well, eventually making the idea a non-issue. But, the average joe still has to fork out some cash for a game-capable machine, because cheap computers still can’t handle it. VR, at the moment, is for the elite, but it won’t be for too much longer. Is it the perfect time to grab a now $599 Vive, a recently dropped $499 Rift, or should buyers wait it out for even better prices and devices later?
  20. The Austin Game Conference (AGC) today announced that John Hanke, CEO and Founder, Niantic, Inc., creator of the popular augmented reality mobile game, Pokémon GO, will deliver the show’s opening keynote. In his keynote, What is AR and Does it Matter for Games?, Hanke will discuss the challenges and opportunities of building augmented reality games. He will provide learnings from developing AR games and running them as live services and discuss what shape augmented reality will take on in the next few years. AGC returns to the Austin Convention Center Sept. 21-22, 2017, with the support of game development community and presenting sponsor Intel. More than 80 speakers will share critical online game development insight across 7 conference tracks: Design, Technical,Production, Virtual Reality / Augmented Reality, Audience Development, Audio and Business. As CEO, John leads Niantic, an innovative company dedicated to building “Real World” mobile gaming experiences that foster exploration, exercise and social interaction. Niantic has developed and released two games, Ingress and global phenomenon Pokémon GO. The company was originally founded as a start up within Google to explore the creation of new kinds of entertainment at the intersection of location, social, and emerging mobile devices. Niantic was spun out as an independent company in 2015 with backing from investors such as Google, Nintendo and The Pokémon Company. In the past year since the launch of Pokémon GO, Facebook, Google, Apple, and Snapchat have all started talking about Augmented Realty. And yet many people are still not sure what ‘AR’ is and there is debate about whether it is relevant to gamers in the near term. Hanke will discuss the challenges and opportunities of building augmented reality games. He will provide learnings from developing AR games and running them as live services and discuss what shape augmented reality will take on in the next few years. “With the debut of Pokémon GO, last year, Niantic brought augmented reality and managed live game services to the forefront of both game development and the general public, creating a tidal wave of interest,” says Christopher Sherman, Austin Game Conference Executive Director. “We’re excited for John to kickoff AGC and share his insight into what they’ve learned developing the game, the Niantic platform, the live service, and how developers can work to develop the next generation on real world games.” John is joined by more than 80 expert speakers from across the game industry, including individuals from Electronic Arts, Battlecry Studios, Owlchemy Labs, SVRVIVE Studios, Art & Craft Entertainment, Inc., Bungie Studios, ChickenWaffle, Epic Games, Daybreak Game Company, Cloud Imperium Games, Trion Worlds, Riot Games, Twitter, Wicked Fun, Sphero, Sony Interactive Entertainment, HTC Vive, TheWaveVR, Kongregate, Audiokinetic and more. View the full speaker list at http://austingamecon.com/speakers/. Super Early registration for AGC ends July 22nd for the rate of $249.
  21. The Austin Game Conference (AGC) today announced that John Hanke, CEO and Founder, Niantic, Inc., creator of the popular augmented reality mobile game, Pokémon GO, will deliver the show’s opening keynote. In his keynote, What is AR and Does it Matter for Games?, Hanke will discuss the challenges and opportunities of building augmented reality games. He will provide learnings from developing AR games and running them as live services and discuss what shape augmented reality will take on in the next few years. AGC returns to the Austin Convention Center Sept. 21-22, 2017, with the support of game development community and presenting sponsor Intel. More than 80 speakers will share critical online game development insight across 7 conference tracks: Design, Technical,Production, Virtual Reality / Augmented Reality, Audience Development, Audio and Business. As CEO, John leads Niantic, an innovative company dedicated to building “Real World” mobile gaming experiences that foster exploration, exercise and social interaction. Niantic has developed and released two games, Ingress and global phenomenon Pokémon GO. The company was originally founded as a start up within Google to explore the creation of new kinds of entertainment at the intersection of location, social, and emerging mobile devices. Niantic was spun out as an independent company in 2015 with backing from investors such as Google, Nintendo and The Pokémon Company. In the past year since the launch of Pokémon GO, Facebook, Google, Apple, and Snapchat have all started talking about Augmented Realty. And yet many people are still not sure what ‘AR’ is and there is debate about whether it is relevant to gamers in the near term. Hanke will discuss the challenges and opportunities of building augmented reality games. He will provide learnings from developing AR games and running them as live services and discuss what shape augmented reality will take on in the next few years. “With the debut of Pokémon GO, last year, Niantic brought augmented reality and managed live game services to the forefront of both game development and the general public, creating a tidal wave of interest,” says Christopher Sherman, Austin Game Conference Executive Director. “We’re excited for John to kickoff AGC and share his insight into what they’ve learned developing the game, the Niantic platform, the live service, and how developers can work to develop the next generation on real world games.” John is joined by more than 80 expert speakers from across the game industry, including individuals from Electronic Arts, Battlecry Studios, Owlchemy Labs, SVRVIVE Studios, Art & Craft Entertainment, Inc., Bungie Studios, ChickenWaffle, Epic Games, Daybreak Game Company, Cloud Imperium Games, Trion Worlds, Riot Games, Twitter, Wicked Fun, Sphero, Sony Interactive Entertainment, HTC Vive, TheWaveVR, Kongregate, Audiokinetic and more. View the full speaker list at http://austingamecon.com/speakers/. Super Early registration for AGC ends July 22nd for the rate of $249. View full story
  22. Hi, I have a slice, which shows inside of a real sphere. I want to render this slice to make it look really inside the sphere. I know the relative pose of the slice to the real sphere, so the view matrix is not an issue. The problem if how to add some visual effect to make it looks real. If I just simply render both sphere and the slice, it give a feeling the slice is dangling in the air. The way I can figure out is to add a hole geometry on the sphere to give us a feeling that we look the slice through a hole, so the slice looks like inside the sphere. Any suggestion about this method and other suggestions? Thanks a lot! YL
  23. Germs are everywhere! They are lurking around you and waiting for your weaker day to attack. Don’t just sit there and wait for illness to happen! Download the game and check where are they: maybe in your bedroom? In your closet? Car? Kitchen? They could be anywhere… Germo Phobia AR is a simple, addictive, free augmented reality game will bring tons of fun for you and your kids. Just move around your phone or tablet to aim and look for germs around you. And then tap the syringe to fire the medicine at them! It really is that simple! Download Germo Phobia now for free! Use this game as your daily workout or stress release It works!
  24. UBM's VRDC surveyed over 600 professionals in the VR/AR/MR space to get developers' perspectives on the industry and the road ahead. The report findings include: VR will be a profitable, sustainable industry in the mid- to long-term Rise in popularity of HTC Vive and Oculus Rift among developers Platform exclusives are becoming a bit more common Also of interest is the drop in external funding from angel investors and VC's, and the belief that AR will be more popular than VR in the long-term. Learn more at http://reg.vrdconf.com/VRDC-2017-Innovation-Report.
  25. UBM's VRDC surveyed over 600 professionals in the VR/AR/MR space to get developers' perspectives on the industry and the road ahead. The report findings include: VR will be a profitable, sustainable industry in the mid- to long-term Rise in popularity of HTC Vive and Oculus Rift among developers Platform exclusives are becoming a bit more common Also of interest is the drop in external funding from angel investors and VC's, and the belief that AR will be more popular than VR in the long-term. Learn more at http://reg.vrdconf.com/VRDC-2017-Innovation-Report. View full story