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  1. A Week in WebAR: London’s Waterloo Station, Porsche, Clarins, EVA Air and a Spider-Man: Far From Home Activation A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners. https://medium.com/media/58fd9e884062be301494fc3705b95884/hrefThe 2020 Porsche Taycan Porsche is running a print advertisement that appears in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan, which serves as an image target for a WebAR experience. Once activated, the ad triggers a realistic 3D model of the Porsche Taycan to appear. 2020 Porsche TaycanUsers can scale, rotate, change the paint color, and even change the hub caps of the vehicle before being directed to the Porsche website to learn more. Vienna-based digital agency Innovation.rocks is behind the WebAR ad. EVA Air Teleports Us to Bangkok International airline EVA Air takes us to Thailand with its latest WebAR activation, which transforms a simple print ad into a portal to a busy Bangkok waterway. The full page advertisement appears in the September issue of Fast Company and was created by agency, Tool. Fast Company (Sept. 2019 Issue)The ad itself is actually an image target which triggers a 360-degree video to play, giving the viewer the perspective of a passenger sitting in boat. Since the video itself is immersive, the viewer is invited to peer into the magazine at various angles to explore the scene around them. Trainline Activation Takes Over London’s Bustling Waterloo Station Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look: https://medium.com/media/be1e8f78f1ef5c7c37fb282dd224619d/hrefSpider-Man: Far From Home In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of Spider-Man: Far From Home. Produced by agency Ignite, the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear. Spider-Man: Far From Home WebAR experience.The user is instructed to use voice commands to launch drones and explore their surroundings to collect the data for Peter Parker, MJ and Quentin Beck. See if you can complete the mission — give it a try here! Enter the House of Clarins Cosmetics and skincare brand Clarins is known for the premium plant-based formulas behind its popular line of makeup and serums. With its House of Clarins pop-up in Singapore, visitors had the opportunity to explore activities, learn about products and play an interactive WebAR game. House of Clarins pop-up in SingaporeProduced by agency Threedom, the WebAR experience highlights the company’s use of natural ingredients by sending users on a mission to capture the exotic ingredients found in Clarins Double Serum. Once the user captures the ingredients, they are sent to learn more about Clarins. Try it out for yourself here! On the hunt for ingredients at 8th Wall HQ.Did you try any of this week’s activations? Show us on Twitter 📸 @the8thwall. A Week in WebAR: London’s Waterloo Station, Porsche, Clarins, EVA Air and a Spider-Man: Far From… was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  2. Image provided by MicrosoftOur latest integration will allow you to bring realistic holograms to life in WebAR. Microsoft’s Mixed Reality Capture Studios generates high res, low latency volumetric videos which can now be imported into your 8th Wall Web project. Check it out: https://medium.com/media/acbae201feaccb867ae41133f6e3924a/hrefNow your favorite celebs, athletes (and even you!) can teleport anywhere at anytime, using Microsoft’s MRCS and 8th Wall WebAR. Try the demo out for yourself here! We love the quality of the volumetric videos produced by MRCS and the speed at which they load in a web browser is unmatched. It isn’t too far-fetched to assume that we may see sporting events, concerts and even films being reenacted by human holograms on kitchen tables around the world very soon. “We’re thrilled to partner with 8th Wall, and have been impressed how great our holograms look and play in their WebAR solution. Such easy and instant access really delivers on the promise of volumetric video for mixed reality anytime, anywhere,” said Steve Sullivan, General Manager of MRCS. View all of 8th Wall’s supported integrations in our docs. Is there an integration that you’d like to see 8th Wall support? Drop us a note in the comments below, message us on Slack or tweet us @the8thwall 📢 New Integration: Microsoft’s Mixed Reality Capture Studios Brings Lifelike Holograms to the Web was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  3. Wow, we can’t believe it’s already been one year since we rolled out 8th Wall Web! Since its debut in September 2018, our partners and customers have developed some pretty amazing augmented reality activations using 8th Wall’s entirely web-based solution. We’ve seen everything from super heroes scaling walls to cheers-ing leprechauns to flight attendants inviting you to step onboard a Transatlantic flight. Take a look back at our first year in WebAR: https://medium.com/media/94efab600479ab20012fef4f5ea92114/hrefThe Numbers One year, 10,575 developer accounts and 5,103 WebAR apps later, we’ve learned that 80% of end users spend more than 1 full minute within each published WebAR experience. Furthermore, according to our data, 50% of users spend greater than 2 minutes interacting within a single WebAR activation. In terms of market reach, recent reports published by ARtillry estimate that the global market of WebAR-compatible devices is over 2.97 billion, compared to just 1.11 billion ARKit- and 550 million ARCore-compatible devices. That means that WebAR has the ability to reach nearly twice as many smartphones as native AR apps. Courtesy of ARtillry IntelligenceWhat’s New? Since we first launched 8th Wall Web, we’ve listened closely to your requests and project needs, and have responded with new updates and features to help optimize the development process. In the last year we’ve introduced a prototyping tool called AR Camera, endless image targets, the ability to embed AR experiences onto your website, front camera support, iframe support, and key integrations including A-Frame, three.js, Amazon Sumerian, Microsoft’s Babylon.js, 8i, and PlayCanvas. Your feedback is super important to us, so if you haven’t already, make sure to join our public Slack channel where you can submit feature requests, connect with other WebAR developers, and receive project support in real time. This Week’s Activations Stepping into year two, our customers have already blown us away with their latest campaigns. Here’s a glimpse of some of the hot-off-the-press activations that have us like 😱 — Sarah Jessica Parker Shows Us How to Do the Bra Twist for Intimissimi Not only does actress and Sex-and-the-City icon SJP have an AR avatar, but she has an AR avatar who can dance! Italian lingerie brand Intimissimi’s WebAR activation bring SJP into your world, so she can show you how to get the perfect bra fit. Customers can try out a selection of 40 bras on five different AR avatar characters — including Sarah Jessica Parker herself — to explore the line of lingerie. Mix and match with the character of your choice, then do the “Bra Twist” dance with her to the tune of the vintage Italian classic, Guarda Come Dondolo. Users can snap a pic with SJP and share to social media, and even enter the e-commerce flow directly through the activation. Produced by agencies 72 and Sunny and Spark Lab. Experience the #BraTwist for yourself here 👙 COACH Puts Us in a New York State of Mind COACH has bestowed its timeless leather staple pieces upon us for generations, and now it’s bringing us on a cruise down the Hudson in fall with its latest WebAR activation. Produced by Australian-based agency Catalyst VR, the playful experience allows users to scan an image target to open a portal to a surreal New York City, where their latest line of handbags are on full display: Adidas ICYMI: Last week Adidas unveiled its WebAR installation at Finish Line stores in the US. Part of its latest campaign, Forever the Future, the in-store activation was created by agencies HappyLucky and 14Four. Secret 3D content is revealed to shoppers using image targets in WebAR. Read more about the activation here. https://medium.com/media/b96779be1fed6f9280e7189ea6c72a68/hrefWhat features and updates would you like to see 8th Wall introduce? Message us in our public Slack channel or give us a shout on Twitter @the8thwall. A Year in WebAR: Celebrating the First Anniversary of 8th Wall Web was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  4. 8thWallDev

    Adidas Takes ARCommerce to Finish Line

    If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation containing hidden 3D content, all part of its latest campaign: Forever the Future. Agencies HappyLucky and 14Four are behind the activation, which launched exclusively in four Finish Line store locations last week: Del Amo Fashion Center in LA, Park Meadows Mall in Denver, Water Tower Mall in Chicago, and Roosevelt Mall in Garden City, NY. Check it out: https://medium.com/media/8a24dc542cb7565839e9c7458cd022c2/hrefShoppers can use their phone to either scan the QR code or type in a URL to enter the web-based experience, then scan signage to activate layers of interactive content. The introduction to the experience reads: “Inspired by the past and excited for what’s next, this interactive space is designed for experiencing Adidas originals in a new way. Tap to enter below and use your phone’s camera to explore our AR-activated space.” This WebAR experience utilizes image targets and was built using 8th Wall and a three.js integration. We love this example of ARCommerce, which is part of a growing trend of in-store activations enhancing the brick-and-mortar shopping experience with digital content. Check out some of the latest ARCommerce activations including LEGO and General Mills’ Fillows Cereal which both leveraged WebAR technology to bring immersive experiences to shoppers. Do you think AR will enhance the in-store shopping experience? Give us a shout on Twitter @the8thwall. Adidas Takes ARCommerce to Finish Line was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  5. A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners. The Phillies’ Televised Activation Is a Home Run In partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activation for their latest bobblehead for player Aaron Nola. https://medium.com/media/b877327c54da4b20cc9154cafdfe98ae/hrefDuring an NBC Sports Philadelphia news segment that aired on August 16th, a QR code appeared along with an image target of Aaron Nola’s bobblehead. Viewers had the chance to activate the image target in real time, bringing the bobble head out of the TV screen and into their living rooms, and unlocking $10 off tickets to the big game. For anyone who missed the broadcast, the Phillies provided this image target on their webpage to give everyone a chance to take advantage of the discount. Go ahead, try it out! Photo courtesy of the Phillies. WebAR experience powered by 8th Wall.LEGO’s Global In-Store Activation As part of a series of WebAR experiences designed to showcase their newly released play sets, LEGO rolled out its latest activation in stores around the world. The worldwide campaign was executed by agency Hoopla Digital UK using 8th Wall. Users can scan a QR code or visit a link on the in-store product display to reveal the virtual ghosts who have escaped into the aisle of the toy store! Assuming a first-person perspective, users can help their LEGO friends, Jack and Parker, capture the ghouls to stop the haunting. See if you can capture all of the ghosts! Try it here. General Mills’ New Fillows Cereal General Mills launched a new brand of cereal this year: Fillows, with Hershey’s Cookies N’ Creme and Pillsbury’s Cinnamon Roll creme filling. Using WebAR image targets, Fillows takes cereal box games to the next level by transforming their packaging into interactive puzzles with multiple levels and activities. The experience was developed by EyeKandy using 8th Wall. Check it out: https://medium.com/media/75e82221f8bfa2be8f83da9c1c46d54d/hrefNext time you’re browsing the cereal aisle or enjoying Fillows for breakfast, see how many points you can get! Play the game here. Did you try out this week’s activations? Give us a shout on Twitter @the8thwall. A Week in WebAR: The Phillies, LEGO, and General Mills’ New Pillsbury and Hershey’s-Filled Cereals was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  6. Hold onto your keyboards, we’re rolling out some new features that are going to improve the way you build with WebAR. Extended Image Target Support Up to 1,000 Image Targets If you’ve ever had a hankering for uploading outrageous amounts of image targets to a single WebAR project, now you can! With 8th Wall’s latest release you can upload trigger images to your heart’s content. Not only that, but your WebAR project can also scan for up to 10 of those images simultaneously. That means that you can build one app with a thousand image targets all while within the same WebAR experience. Go wild. 8th Wall image targets have the ability to work in tandem with our SLAM engine, giving you the flexibility to design experiences that interact with image targets as well as the physical space around you. Front-Facing Camera for Image Target Detection 🤳 You can also now use your front-facing camera to recognize image targets, allowing you to design a WebAR experience that triggers AR activations while in selfie mode. PlayCanvas Integration We’re pleased to announce that we now support an integration with the web-based game engine, PlayCanvas. Build a WebAR experience using the PlayCanvas Editor, add 8th Wall to your project, then publish to the mobile web. Get started with a sample project here. New Self-Serve Launch Controls If you have an Agency or Business account, you can now launch your own WebAR campaign without having to talk to us first! And, you can schedule the end date of that campaign directly in the Console. Here’s how it works: Creating a New Commercial WebAR Project From the Dashboard, click “Create a new project” Name your web app, then select Commercial to purchase a Develop License If you have a custom commercial use agreement with us, that will appear in your account (otherwise, a standard 8th Wall commercial use agreement will display.) Click “Accept” and proceed to checkout. Launching Your Commercial WebAR Project Within your web app in the Dashboard, click on “Promote to” next to Develop (if you’ve already purchased the Develop License.) Promote the project to Launch. Select your desired Launch License and proceed to checkout. Scheduling Your Commercial WebAR Project Within your web app in the Dashboard, under Campaign Duration, select either “Ongoing” or “Schedule an end date and time.” You can always edit the campaign end date if you’d like to extend it or end it sooner. When your campaign ends, it will automatically route to the Redirect URL you’ve provided. Fixes & XRExtras Improved experience for the following Android phones: P20 and P30 Pro Improved visual quality on Android Phones Support for iOS 13 device orientation permissions Better error handling for missing WebAssembly on some older versions of iOS Try It Now These features and fixes will update automatically ✨ View a full list of Release 12 updates here. Is there a new feature that you’d like to see incorporated into our next release? Leave a comment below or post in our Slack channel. Release 12: Endless Image Targets, a PlayCanvas Integration, New Launch Controls & More was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  7. A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners. LEGO Hidden Side LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology. Try it out here. An Alien Encounter with Shaun the Sheep In anticipation of A Shaun the Sheep Movie: Farmageddon, hitting theaters this Fall, Studio Canal and Aardman bring the extraterrestrial magic of the film to fans everywhere with their latest WebAR activation. Produced by agency Hoopla Digital UK and powered by 8th Wall, the experience allows users to summon the two protagonists, LU-LA and Shaun, into their own environment. LU-LA is a lovable alien who has crash-landed near Mossy Bottom Farm and befriended the flock. Watch as she uses her otherworldly powers to levitate and orbit objects before your eyes! Experience the magic here. Cheers with Heineken® Heineken® is kicking off the Singapore Grand Prix 2019 season with an exclusive Heineken® Pre-Race Party featuring Flume (DJ SET). The beer brand’s accompanying WebAR contest, called Heineken® AR Cheers, gives players the chance to win one of 1,000 double passes to the Heineken® Pre-Race Party. Led by Just After Midnight in association with MUN Studio NYC, Megapixel Solutions and powered by 8th Wall technology, this is the first time a brand has used web-based AR technology to power a live competition of this scale. The activation uses image detection to trigger an AR experience when you cheers your Heineken® with a friend. This action conjures an F1® car avatar to reveal instantly if you have won tickets. Play it here in Singapore (and good luck!) Toyota Supra Toyota just rolled out a fully integrated WebAR campaign in collaboration with Hearst Magazine’s Road & Track, bridging print and digital. The September issue includes a nostalgic centerfold poster of the 2020 Toyota Supra. the national campaign features a custom double-sided poster, which is essentially a fold-out advertisement, featuring a red and yellow Supra along with a QR code. Once scanned, the QR code launches a web-based AR experience allowing users to place the Supra in their driveway, garage — anywhere the’d like— in the color of their choice. The vehicle spins its wheels and rotates and allows for a shareable photo op. Additionally, the WebAR experience can be activated by a digital banner ad that’s running on mobile. The experience was developed by eXeX (eXpanded eXistence) using 8th Wall’s WebAR technology. Give it a spin here. https://medium.com/media/4fc1ac3e06d33c0880b5db9d1e30718c/hrefThoughts? Questions? Drop us one in the comments 👇 Don’t forget to follow us on Twitter @the8thwall A Week in WebAR: New Activations by Shaun the Sheep, LEGO, Toyota and Heineken was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  8. 8thWallDev

    Healthcare Gets the Web AR Treatment

    University of Houston Students Compete in Healthcare Games Showdown The Healthcare Games Showdown™, a competition involving college students creating video games and apps for healthcare, livestreamed this July. Hosted by Texas Medical Center’s TMC Innovation Institute, the tech tournament featured innovative projects that gamified the healthcare categories including: Medical Education & Training, Participatory Health, Exergaming & Fitness, Rehabilitation Games, Cognitive & Emotional, and Operations & Patient Records. Students leveraged various platforms to build their games. 8th Wall and Babylon.js were used to build interactive Web AR experiences, including a game aiming to help patients continue healthy lifestyle habits after leaving the hospital. https://medium.com/media/5bd53375803489005792010dc78b16f8/hrefAt the finale of the 4–week showdown, the teams will submit their working prototypes to potential employers and judges for review. Winners will have the opportunity to be hired to continue development of their project. You can watch episodes of the Healthcare Games Showdown here. What was your favorite game concept? Let us know in the comments below or tweet us @the8thwall and @Gshowdown 📢 Healthcare Gets the Web AR Treatment was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  9. I recently got a projector off Amazon, and I've had this idea kicking around in the back of my head driving me crazy. It's so simple it's elegant. In a typical game of starcraft, for example, you'll of course be familiar with how the battlefield is typically viewed on a computer monitor, which invariably ends up being a smaller portion of a much larger battlefield terrain. What I'd like to do is simple, but I don't know how to get it done, technically speaking. I want to have my projector project the whole battlefield at once, rather than a limited portion of it. Presto! Tabletop starcraft! Now if I could just get it to project the whole map... Any suggestions?
  10. June 28th, 2019 marked the 50th anniversary of the Stonewall Uprising, a moment that sparked the modern-day LGBTQ+ liberation movement. In honor of this historical turning point, agency AKQA NYC used 8th Wall to create a Web AR experience that brings the story of Pride to life. The Web AR experience is narrated by Gerald Busby who witnessed the movement firsthand. He highlights key milestones of each decade, which are each represented by colorful characters in protest. You can join the march in mobile Web AR here! Share your pics and videos of your Pride Web AR experience! Make sure to tweet @pridemarchnyc, @akqa and @the8thwall 📸 🌈 Pride M(ar)ch: Telling the Story of 50 Years of Pride in AR was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  11. 8th Wall now supports 8i volumetric videos for Web AR.8i volumetric videos capture realistic holograms of people The future is now, people. Thanks to our friends over at 8i, human holograms have become a reality. 8i uses volumetric video technology to capture 3D recordings of humans (and animals 🙀) that can be experienced in AR, VR and MR. With our latest integration, you can now import your 8i holograms into 8th Wall and publish as your own sci-fi worthy Web AR experience. 8i Volumetric Technical Director, Esta Chiang, said of the integration: “ We were looking for an easy way to showcase the connectivity between a real person and a hologram. This is a big success for us.” Give it a whirl! Tap the button below to experience the mobile demo in Web AR: You can grab the sample project from our public Github repo. Is there another integration you’d like to see 8th Wall support? Comment below or tweet us @the8thwall. Want to try building out an 8i x 8th Wall project yourself? ️ Follow these steps: 1. Go to 8thwall.com and log into the 8th Wall Console (or sign up for free) 2. Make sure your “Web Developer” workspace is selected. 3. At the top right of the screen, click “Device Authorization” to authorize your phone to view experiences under development. Scan the QR code with your phone, and you’ll see the message: “Developer Mode On.” 4. On the Dashboard, click “Create a new web app.” Name your web app and click “Create.” 5. Copy 📋 your app key from the Dashboard 6. Go to the Quickstart page. Make sure you have NPM installed and download or clone our 8th Wall Web public GitHub repo. 7. In GitHub, download the entire contents of the repo as a ZIP file. Once download is complete, click to expand the zip file. 8. Add your app key into the project. Open up a text editor, and underneath “examples/threejs” you’ll see an “8i-hologram” directory. Go into that and open up the index.html file. Find the following line and replace the X’s with the app key you copied earlier. Save 💾 <script async src="//apps.8thwall.com/xrweb?appKey=XXXXXXXX"></script> 9. Open a terminal window if you are on a Mac, or if you’re using windows, open a standard command prompt (not PowerShell). Open the folder where the project and serve script are located. Inside you’ll see a “serve” directory. In the terminal window, type “cd” for change directory, and either type the full path to the serve/ directory, or simply drag the serve folder over and it’ll enter the path for you. Hit Enter. [tony@TonyMBP ~/Downloads/web-master]$ cd serve/ [tony@TonyMBP ~/Downloads/web-master/serve]$ 10. Run “npm install” and wait for the command to complete. This will install all of the node modules required to run the serve script on our computer. Once this is done, we’ll still be in the “serve” directory. # npm install 11. Go up one directory, back into web-master. On a Mac, type “pwd” to verify your current directory. On windows, type “cd” and hit enter to display your current directory: [tony@TonyMBP ~/Downloads/web-master/serve]$ cd .. [tony@TonyMBP ~/Downloads/web-master]$ pwd /Users/tony/Downloads/web-master [tony@TonyMBP ~/Downloads/web-master]$ 12. Run the “serve” script which sets up a local webserver on your computer. The command is slightly different if on Mac vs PC: On a Mac: ./serve/bin/serve -n -d examples/threejs/8i-hologram Hit enter to run the script. Once things have initialized, you’ll see a QR code you can scan to connect to the demo. Above the QR code you’ll also see the actual URL the QR code will take you to. If you are on windows, make sure you are starting from the web-master directory. Type: serve\bin\serve -n -d examples\threejs\8i-hologram Hit Enter. Scan the QR code on your screen. This will connect you to the local webserver running on your computer. 13. Grant camera permissions to see a basic 8i demo. Human Holograms Can Now Live on the Web with Our Latest Integration: 8i was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story. View the full article
  12. Our team at Darkstar Games is looking for some motivated rigger/animator and character/creature artist to join our new Novel type TCG MMORPG project called "Greater Powers". Project members work on their own schedule and on tasks they choose themselves from the list of game assets that are required. Then the art director assigns them shares of corporate stock based on the appraised value of the work completed by the project member. This occurs once per quarter based on what the project member has submitted during that quarter. After the Kickstarter, project members will have the option of choosing between shares of stock or a cash incentive program. But the main incentive is for artists to create a great game and get their name out there on a serious project. We are searching for artists intent on creating a great game and building a company with us that has a good reputation for quality We're planning to complete alpha end of year, and complete the beta third or fourth part of 2020. If you are interested, send me your portfolio to this mail: flosambora123@gmail.com https://www.facebook.com/DarkstarGamesCorp/ https://www.artstation.com/greaterpowers