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Found 51 results

  1. Hi, everybody!

    Hi! We are Evil Corporation Games, an indie studio, which was founded in 2016. In April 2017 our first game project - Star Story: The Horizon Escape (a text turn-based adventure RPG with 24+ alternative endings) was released on Steam. We are currently working on our next game - TERRORHYTHM. That will be rhythm + beat'em up action in the style of cyberpunk. In this blog we will inform you about our game projects and the latest news about it. First post we would like to dedicate to our first project call "Star Story: The Horizon Escape". It was released on Steam 05.09.2017 (http://store.steampowered.com/app/610310/), then it was published on itch.io, g2a.com and gamersgate.com. Was a work experience with chrono.gg. Soon Star Story will be available on kinguin.net and greenmangaming.com also. It’s a text turn-based adventure game with elements of RPG. The plot is developing in accordance with the actions of the player; there are 24+ alternative endings of an exciting adventure. Trailer: A spaceship of archeologist Van Click crashes, and he finds himself on the last unexplored planet in the whole galaxy called “Horizon”. As the Hero is trying to get out from this planet, he meets various inhabitants of unknown locations; he has to struggle for life encountering extremely aggressive species of Fauna and resolving various puzzles. The end of this eventful flee from the Horizon planet depends only on the player’ choice. In this game we have mixed the mechanics of dialogues, choices, turn-based battles, puzzles, crafting and technology researches. Work on this game lasted 1 year. And before an official release Star Story took the first prize in the nomination «Best PC game» according to Indie Cup 2017 and got the first place in the Deconstruction Workshop at the White Nights St. Petersburg 2017 conference. As it our first post, in honor of it we would like to share 5 STEAM keys to Star Story for our very first readers and friends here: FZGMK-9HVVZ-R6HY4 6RYY4-VBX2Z-67X2B 3VGHH-Q8YY9-LTW73 J4CRJ-ZAZFT-X8FIV HG8RV-IQ8Y4-IEH8A Very soon we will post the early details of our new project making, that will be released Spring 2018.
  2. Hi everyone! It’s been a while… How is everyone doing? We have a lot of news for you but today we are going to talk about Web Summit! As you might already know, last week was the Web Summit 2017 in Lisbon and we were there! Web Summit First of all WOW! Ahah I think I talk for everyone when I say Web Summit was an intense experience. In the first two days we only strolled around...met new people.. attended a few conferences and we even watched a few pitches from other companies. But then day 3 came! [Dramatic music] It was 7:30am when we got to Web Summit. It was soooo early all we wanted was sleep. Around 9am people started to show up and then it’s when things got real. We had to pitch over and over again Project SpaceVille. We must have pitched about 1 thousand times? Ahaha And no I’m not exaggerating. Imagine this: standing up for 10hrs straight and always repeating yourself. Ahah It was somewhat exhausting, I won’t lie, but in the end it was a wonderful experience! We met a large number of interesting people, a lot of interesting startups and even some investors! In the end of day three, our sponsor, Startup League, organized a closing Mixer which was a great way to relax after such a long day. We’d like to thank Startup League for helping us and making us goodies. Alpha We launched a new version of the Insider Program. Unfortunately, some people have told us they have been having trouble with this new version. Screen shaking or a loading bug, might occur. If you're experiencing this, try restarting the game and don't touch anything until the game loads. If the problem sustains, let us know. We will try to solve this problem as soon as possible. Screenshot of André Soares See you soon, The FAXIME Team Follow us and keep updated at: Facebook: https://www.facebook.com/FaximeGames Instagram: https://www.instagram.com/faximegames Twitter: https://twitter.com/FaximeGames Pintrest: https://www.pinterest.pt/faximegames SoundCloud: https://soundcloud.com/faximegames
  3. In this era of mobile gaming, numbers of apps contribute to the pool of apps in Play store and App Store daily. Thus, it becomes essential for any mobile app development company to increase the awareness of and interest in the apps. With increasing competition, the necessity to attract and engage more users increases with the number of active daily users. To reach the right set of audience at the right time, mobile app marketing plays a vital role. However, many mobile app development companies fail to understand the importance of coming up with relevant and good creatives that promote their game or product. Mobile marketing helps to promote the mobile game app to get users, players, downloads, installations and sales. It is an approach that helps to turn quantity into quality and provide you with the best productivity. It involves social media marketing, digital marketing and many such promotional strategies. According to mobile marketers, the mobile marketing is the most vital thing today. In today’s world, where social media plays a key role in growing both professional and personal networks, its involvement in the mobile app marketing proves to be beneficial in many ways. The number of mobile device users spending time on social websites is increasing these days. A marketer would find it very easy to analyze customer preferences and behavior through signup. Social networking also gives him customer's demographic data when they are online. Utilizing this aspect of social networking, mobile app development companies and mobile marketers can take advantage and gain immensely from it. Here is how social media marketing can benefit mobile marketing. 1. Highly targeted traffic Marketers suggest mobile marketing with social media to be of great use to the mobile app development company for promoting their mobile apps. It helps to drive highly targeted traffic. For a mobile marketer, social media provides a detailed study of consumer behavior. It helps to understand the needs of the audience and what the potential users would expect from the company and the product or app. Using this data, the mobile app development company can offer highly personalized service to the customers. 2. Accessibility As per reports, mobile apps observe some mobile/smartphone users logging in through mobile apps than PC/desktop users. Mobile devices have higher accessibility in comparison to the desktop or PC. With the help of social media, mobile networking is now easy and affordable to most of the marketers. In the coming years, one can expect a gigantic rise in this field. It has now become a trend for Facebook/ Whatsapp users to constantly connect and update their statuses via mobile devices and smartphones. Hence, such channels provide huge opportunities for the mobile marketers and mobile app development companies to build their customer database. This also helps to create brand awareness regarding the mobile apps and products. 3. Good chance of publicity Social media helps to get maximum outreach on promoting the mobile apps and products. In return, it helps to get good publicity in return. If marketers implement proper planning for marketing strategies, they can get immense publicity. Marketers say good publicity spreads quickly and effectively on social networks. This can then be used to establish product through mobile marketing. To achieve best results in the mobile app development companies, it is important to analyze the audience, the right kind of social media platform, and then a properly developed marketing plan. 4. Strong Numbers game Number games rule the social networks. Many companies promote their products on social media and reach the desired audience. If a marketer manages to attract more followers and build a trust, he is sure to get significant gains in his business. This helps to make a good branding image and reputation among the social media and the users. A good marketer always plans to indulge in offering more benefits, rewards, surveys, campaigns - in order to involve more user interaction and engagement. 5. Longevity and user retention Social media proves to be a stronger mean of communication and indulgence in a mobile marketing strategy. If the trust factor is established between the marketer and his customers, user retention and a long-lasting relationship would not be an issue further. Users can be offered more incentives, via distribution of freebies, discount coupons, and so on. This way user will be retained, and even they help to promote the product. This helps to engage more users and attract new users to use the products and enjoy more benefits and values. Extracting the best marketing strategies from social media and involving it to gain the maximum benefits, mobile app marketing can turn fruitful in growing the app market in the pool of apps in the app stores. Thus, marketers suggest mobile app development companies to utilize the best of social media strategies and build and establish an efficient business.
  4. Hi everyone! We’re back again for a quick update! We’re decided to create a Thunderclap campaign just to keep us motivated to continue to develop Project SpaceVille. It would mean the world to us if we had your support! Check out the campaign here! See you all soon! The FAXIME Team Follow us and keep updated at: Facebook: https://www.facebook.com/FaximeGames Instagram: https://www.instagram.com/faximegames Twitter: https://twitter.com/FaximeGames Pintrest: https://www.pinterest.pt/faximegames SoundCloud: https://soundcloud.com/faximegames Thunderclap: https://www.thunderclap.it/projects/63892-support-project-spaceville
  5. With the Mobile technology taking our lives by storm, the average time spent by people on their phones has increased almost five times over the past few years. Therefore, mobile games are one of the main reasons why so many people spend their time on their smartphones. The primary reason behind the success of mobile games is they are portable enough and provide the best forms of entertainment at any time. As per quarterly update of Global Games Market Report, the mobile gaming industry will scale $108 billion in revenue this year, an increase of 7.8% from last year. The trends are expected to grow more in the coming years. This rapid growth in the gaming industry has led to the growth of a number of mobile app development companies offering wonderful apps in the mobile games space. But with faster growth, there are more risks and competition too. Hence, every mobile app development company needs to focus majorly on the mobile app marketing strategies and marketing trends. For any mobile app development company, planning a proper app development plan and marketing strategy becomes a must. However, these are not only the points a mobile app development company considers. Other than this, it has to keep up with the latest trends in the mobile apps as well. So, while following the process, consider some of the top trends in the mobile gaming apps. Messaging Apps Messaging has been a medium for communication for decades. But with the technology acing, they have taken over the mobile app industry majorly. Some famous messaging apps like WhatsApp, Hike, Snapchat, and Facebook Messenger are amongst the top 10 most used mobile apps. Study and statistics believe that in the coming years, messaging apps will take over social networks. Also, the Instant messaging apps will become the connection medium of the future. Android Instant Apps After Google introduced the concept of Android instant apps, this has slowly become a common trend in 2017. The feature of Android instant apps is that it works without installation. Such apps provide quick mobile experience and utilize no space in the mobile devices. Thus, many mobile app development companies are into developing instant apps. We will be seeing a massive increase in the near future in the number and quality of instant apps. Mobile Security The mobile app development companies will continue to invest in mobile apps and spend more on mobile marketing. During this, mobile security is the most important factor they should consider. Security remains a concern for the smaller apps to the larger ones. More the security more will be the number of users involved and thus, there have to be more market values. Big Data Big Data is one of the leading marketing trends for the year 2017, as per Smart Insights. There has been a tremendous rise in the big data marketing apps for mobile app marketing. This has helped the brands to get the customer insights and predictive analysis. Big data is the key to mobile marketing. As per Business Insider, big data shape the growth of the mobile app marketing. It depends on how the businesses deal with big data and how they utilize it to get better with mobile app marketing strategies. IoT marketing applications IoT is the new marketing trend in the league. As expected, by 2020, there will be more than 75 billion connected devices. This means better and effective communication by 2020 than the total number of people. However, how brands use this new concept to connect and bring more customers via the marketing is a significant trend. Augmented Reality. The best example of Augmented Reality games is Pokemon Go and also the Snapchat Spectacles. It is expected that such technologies like virtual reality and augmented reality will strongly impact the mobile marketing. Thus, slowly and gradually, marketers and the mobile app development companies will understand the importance of AR and accept this trend to reshape the process of mobile marketing. Social Media - Mobile only There has been a rapid growth in mobile marketing due to this trend. Messaging platforms like WhatsApp, Snapchat, and Instagram have evolved and have been widely accepted by the users. This leads to a major trend in the mobile-only social networks. And in future, we can see more social networks switching to mobile-only s apps. There is a possibility that there will be new entrants in the mobile market. Artificial Intelligence Artificial intelligent apps will be the next big thing for the mobile marketers. This is soon going to be the biggest trends in mobile app marketing. Apps like Google Now, Siri, Cortana are already available in the popular app stores that work on the artificial intelligence domain. To get a future hold of mobile marketing, it becomes essential for a mobile app development company to find ways to capitalize on these marketing trends.
  6. More often than not, I’m asked questions by indie developers about bringing external help in. This lesson of Indie Marketing For N00bs will deal with marketing professionals, public relation firms, publishers, and who you want on your side. An alternate title to this lesson would be: “PR Gurus, Publishing Pros, and Community Managers, Oh My!” All of the lessons before now focus on the assumption that you’re on your own. But, you’re only one person. Your team, whether it’s small or larger, may not have the ability to focus on the particular tasks of managing the social media or sitting down to crack out a press release masterpiece. It’s OK to need help. Everyone should have someone that knows what they’re doing, knows the ins and outs of the game being made, the industry itself, and how to get the word out properly. Whether it’s you or someone else is the question to ask. They are your writer, your voice, your relations with the public, and your metaphoric face. Publishers Are Not Always The Infallible Fix Let’s get Publishers out of the way, because the most common question I get when people ask for advice is “Can you get me a publisher for funding and marketing?” This predisposed and panned need is due to misconception that all publishers are end-all, be-all and will save a game from doing terribly. This, as stated, is one of the easiest mistakes that developers can get themselves into. Indie developers go head first into finding a publisher, but should be more picky because each publisher has their own tools, needs, and requirements themselves. When most people think of publishers, they think of the big names like Activision, Valve, or the countless first-party options out there. These fine folks aren’t the publishers that you’ll be looking for. They comb through thousands of games a day to find the diamond in the rough that will be their poster child of indie in a sea of junk, if they are even looking to add an independent game their their repertoire. Many of them, like Blizzard (under the proper name Activision Blizzard), develop games internally and publish those. Let’s face the facts: World of Warcraft was not an indie game. Now, there are some better alternatives out there. But, they’re not always this almighty publisher that people believe they should be. First off, most indie-based publishers are not going to fund your game. Some will, if they find something they truly and wholeheartedly believe in, but all-in-all, the publisher is there to do one thing: publish. Some indie publishers, like Team17, New Blood Interactive, or Digital Devolver, have their own internal public relations and marketing departments or have their own methods to get what you need. Some will even personally invest in your project and are all self-contained to your liking. But, that’s not all of them and the likelihood that you’re chosen is not very big. Some publishers, like Apogee Software LLC and Digital Smash, are there to help give resources and help liaison the needs of publishing to niche platforms, but don’t have the funds to personally invest. As a developer, understand that this is still a viable solution if you’ve never published before. All options take a percentage of royalties, but these guys might be less inclined to take both the arm and leg to help you. However, they may be able to help get marketing professionals on your side on the back-end or get you properly set up for a crowdfunding option success. Some publishers will, at times, treat their acquired development teams as pets. They feed you, they talk you for walks. But, you better not leave any presents on the carpet or chew up the couch pillows or you’re in for as hell of a time. They will set your deadlines and your timelines. They will be your wake up calls, your drill instructors, and your nannies. You jump when they tell you to and there’s no real problems. This is how half-assed games come out on deadlines, where bugs are fixed post-release. If you feel that the game should be developed at your own pace, a publisher may not be your answer. Just remember: Publishers are not always necessary, but if you get attached to one, it’s definitely a good idea to know what you’re getting into and what to expect for each. There is no I in TEAM What do Marketing people do? This is a question that a lot of developers really have no idea how to answer. More often than I would have ever thought, devs believe that marketing and PR people are in charge of finding funding for the project. I’ve even been asked how well I can program before because they thought “Marketing and PR” had to do with programming the game somehow. All of this is wrong. Where some marketing folks can also specialize in these topics, that’s not the point of a marketing person. You need someone to market the game, get it out to the masses. Someone that can help set the tone for the entire brand you intend to show the world. In larger companies, each of these people even are separate from each other in different roles. As an indie, you may not have that luxury to have a PR manager, marketing manager, brand manager, and community manager. So, you need a well-rounded person to do as much as they can. Enter: The On-Team Marketing Manager. This is your go-to guy to handle community efforts, writing press releases, or focusing on creating and enforcing marketing plans. This will be one of the most hard-working people on the team since they wear so many hats. With that being said, don’t overwork them. Create a plan (you know, a marketing plan) and let them implement it. This can also be an opening to mention interns. Bringing in your own intern off the street has its advantages. You can mold them and shape them to how you want them to fit into your puzzle, especially with everything you’ve learned from the lessons I’ve given. It gets tricky without money up front to pay them salary though and they can quit pretty quickly with no backing behind all the work. If you don’t pay, there’s a high chance they won’t stay for very long. Consider figuring out a budget to pay a marketing person to help, even if the budget is technically zero. They’re not there to work for free, or the possibly empty promise of being paid on the “back-end”. Back-end paying is when nothing is given up front and the share of the revenue is given after the release of the game generates profits. Offering someone only back-end payment for hard work will probably get you laughed at more often than not. If it's firm it means it's ripe, right? Many developers take on the age old mentality of having someone else do it for them. Hiring a public relations or marketing firm is incredibly common and a solid choice among both the indie and AAA developers. A firm will generally assign you an “account executive”, which will dedicate time and focus on you and your needs that you have paid for. They’ll usually have multiple clients that they are involved with and will split their time to each evenly. The real question involved is if you’ve found a valid firm or someone that’ll give you the runaround. If you feel like the price is not right, for instance, you might be correct. Many firms will over charge for minute tasks. Many of them will want a huge chunk of the share of back-end. Get a fair percentage and you know you have a good company working with you. Just remember that almost all firms will want some sort of payment up front. Sometimes they can work with you a little, but they are a business and can’t take on a bunch of free, volunteer jobs. They have to eat and keep the lights on too. Many of these firms will treat it like a job instead of a passion. The very best firms will emotionally invest in your game. Be friendly to the developers, “like” or “follow” the game on social media, be more than just professional. These people are more interested in making lifelong partnerships and networks than dropping you the first sign of trouble. They want to help, give advice, and consult. They generally want to see you succeed. They cross their fingers for you and hope for the best. Additionally, success stories look better on their track record than a botched game, so personal investment helps keep them on track as well. In any case, find yourself a good team for your game. If it involves a marketing consultant, a PR firm’s account executive, or even a publisher to keep you on track, it doesn’t matter. A good team will be cohesive and work together to get the job done, whatever it takes.
  7. Welcome to the fifth lesson in the series known as Indie Marketing For N00bs. Today, we’re going to cover a short lesson that most indie developers believe is a myth but really isn’t. Marketing isn’t free and anyone that ever told you otherwise lied directly to you. If not in monetary spending, it’s definitely in time needed to market properly manually. As you’ve read in the previous entries, marketing, public relations, community development and management, and social media all take time. A lot of it. As the old saying goes, “Time is money”. You will either take the time to do it yourself properly or bring in some additional tools for your arsenal that costs money. There is no in-between. The immediate answer that people go to is advertising. This is the oldest and most well used form of digital marketing in the modern era. Creating an ad, focusing the target market (which you should have a comprehensive idea of due to your marketing plan), and paying for impressions (those that see the ad, but don’t necessarily click) is about as simple as it gets. There’s even a ton of options to go to depending on your demographic and social media that you utilize: Facebook Sponsored Ads Twitter Ads Google AdWords Bing Ads AdRoll YouTube Twitch Wanna know a secret? Put in the Work. If you want a truly successful campaign, you will spend money to get the right resources. But, that shouldn’t stop you from taking on the manual options as well. As I’ve said before: Get yourself out there on your own. Make sure every eye possible sees you. If you don’t know how (or my guides just weren’t as effective as you hoped), there’s always the option of bringing on a marketing specialist to your team or even hiring an outside PR company to handle the affairs. But, again, those cost money. People don’t work for free. If you DO want to do it yourself, here’s the trick. There is no secret, special trick. It’s really just a lot of hard work and know-how. Understand That There’s A Lot Riding Against You Everyone has heard of Star Trek, the classic science fiction show that premiered in the 1960s. Don’t worry, this is relevant. In the original series (and the newer movies), there is a test that is given to cadets of Starfleet called the Kobayashi Maru. The point of the test is that some situations are completely unwinnable and it’s to show how well cadets cope with the concept of a no-win scenario. Now, I’m not going to lie. The cards are stacked against you as an indie developer. The day this was written (October 4th, 2017), 15 games came out on Steam alone and every one of them were a free indie game. There’s a lot of evidence and statistics that show you will fail. You can do everything right, spend money to get the proper tools and help, make a fantastic game, and still fail. This is what I refer to as the “Kobayashi Maru of Marketing”. You just can’t let this discourage you. It’s an obstacle and your next game will do better. Marketing takes a village. If your marketing budget is zero, it doesn’t necessarily mean you will fail. It means you have to work harder, step twice as fast, and learn from mistakes quickly to adapt. Put in the effort, get the word out, make sure every eye that can possibly see it does. Make sure you’re in the face of journalists because you need them on your side because you can show them everything you want, but if they do nothing about it, it’s lost to the wind.
  8. Building Block Heroes Released! After six months of full-time development, Building Block Heroes is released on Steam! Price is set at $9.99 but is currently enjoying a 20% launch discount. Building Block Heroes on Steam Building Block Heroes is a puzzle block platformer in which you use coloured blocks to build pathways around each level in order to free the Jollyfolk from their cages. Simultaneously control both building blocks and heroes, with a friend or by yourself, in this colourful romp through a cartoony and exotic hand-painted world. Explore different lands, use special powers, and combat various enemies as you construct the means to save the Jollyfolk! A True Puzzle Platformer Game Use falling blocks to build your own platforms and pathways around each level. Build your own stairways and bridges to navigate around obstacles and pits! Use blocks to avoid enemies that try to stop you from reaching the Jollyfolk. Each area in the game introduces a new challenge - from moving platforms to irresistible ocean currents that sweep you away, no two areas are alike! Characters Four unique characters, each with their own unique abilities! Destroy blocks to build up your power meter. Dash across gaps as Heatwave, conjure blocks of ice as Ice Queen, soar through the air as Airhead, or smash through blocks as Dirtbag! Bosses A puzzle game with boss fights! Bosses will do everything in their power to smash your colourful creations. Build your way to reach each boss's weak point as they launch powerful attacks to stop you. This game is not turn-based - bosses aren't going to simply stand there and let you work your way towards them! Avoid attacks while you build! Feel free to let me know what you think! I'll be checking in all week for feedback and the like. Thank you all for the support! If you want to see the game in action, here's another Let's Play video. Big thanks to Firebird Gaming:
  9. Hi all, It's the weekend before release, so I thought I'd show off another Let's Play! This one is a rather in-depth look at the secondary game mode of Building Block Heroes, Connect Mode. Thanks to PalicoPadge for taking the time to do this! Let me know what you think! Feel free to check out the store page if you're interested: Building Block Heroes on Steam
  10. Welcome to the fourth entry to Indie Marketing For N00bs. This week, we’re going to talk about some things that most developers fail to really follow through on: Marketing Plans. These are both fundamental additions to any successful game on the market. We’re going to take the time here to really explain the importance of these tools, what they’re used for, and how to create them yourself. PLAN? I Don’t Need No Stinkin’ PLAN! You’ve designed a game. Go you. What is the first thing most developers do before they make the game, though? They create a game design document, which entails the plan for what’s going into the game, how it’ll be implemented, and something that can be followed through or be utilized by a publisher that wants to take your game under their wing. In theory, you already know how to do exactly this, so why aren’t you designating time to do the same thing for other aspects of the process? A marketing plan is your personal guideline to what needs to be done early on, as well as in post-development when it comes to marketing, public relations, social media, and community management. It’s big, generally. But, it helps developers know when they need to make a post or a blog, or when they need to make an announcement due to hitting a target. This includes when you should do “Dev Diaries” or how often you should tweet. Make a plan and stick to it. I Love It When A Marketing Plan Comes Together! Everyone has a different method for their own versions of a marketing plan. Some people do a simple outline with key points and some people go above and beyond for a true precision strike outward (For instance: My plans tend to be between 9 and 11 pages, including a title page). I mentioned earlier that the plan can be for a publisher. If you ever plan to get picked up by a publisher (even the indie publishers), they want you to be as impactful as you can be autonomously. It’s less work and hassle for them if you come equipped with your own knowledge and tactics. But, maybe I don’t want a publisher. Why do I need a plan? Making a plan for yourself keeps you on a strict regimen to get your game out there. Will it ensure a 100% success story? Of course not. But, it will ensure that you are following my rule from previous entries to this series: “Every eye possible”. Know Your Audience And They Will Know You A plan should include two major sections, split into explanations for each one: Information and Marketing Tools. In the Information section, include a quick description of your game, maybe one or two paragraphs. This is to guide anyone other than yourself that may read this document. If you have any current statistics or analytics about your game or company, include a section for them. Set your goal here, as well. Make an attainable goal based on similar games on market. Knowing what you’re up against and adjusting your expectations to adhere to logic is a perfect way to set yourself up for a win. Additionally, do some research and figure out your demographic. Come up with a range of people that you believe your game is targeting. Include: Age range Is your game more mature themed? Would it appeal more to a nostalgic retro audience? Is it cartoony and kid-friendly? These aspects matter. Gender(s) With women taking to the industry in recent years, more women are likely to play your game. Take this into account here. Languages For instance, if you game is only in English and you have no plans to localize the game to Chinese, China might not be your demographic. Systems Is your game only on PC? Probably shouldn’t focus on console gamers too much then and vice versa. Is your game mobile? Why are you contacting people that only play PC games? Know your audience and it’ll help with future endeavors and needs. List Out All The Tools You’ll Use Marketing Tools should include Social Media, Video platforms, Game’s Website, Community Presence, Press, Paid Advertisements, and Software and Services you plan to use. This section is a lot bigger than the other, but it’s where the majority of the plan is laid out. What social media are you going to use? List them out here. We’ve discussed social media in a prior lesson, so add in any that are going to be linked to this game, no matter how small. Think of this as your reminder to post on Google+ or Instagram. How often will you be posting to each platform? Do you plan to tweet daily? Are you hitting other platforms often? Make sure to include even game developer specific platforms here as well. Any presence needs to be noted and should have a guide for how you handle each one. Do you plan to make videos for your game? Have you made a trailer? Will you be streaming the game during development or post-development for people to see progress or features? Make sure to include if you’re using YouTube, Twitch, or any other video platforms. How will you post these videos and how often? Will you be live for most of it on Twitch and then upload it to YouTube after? What’s the plan? Most indie developers don’t utilize their own website for promotion, but it’s a powerful tool to have a simple domain to send potential eyes to. This looks great on business cards, promotional materials, or any shout outs you make need. Some people even go a step further and implement a dev blog into their site. This can tie to the videos, as well, showing off aspects of the game that may not have been apparent. Dev Diaries, which can be shown on your site, are one of the easiest ways to keep community involvement during the creation of your game. Utilization of the forum structure is always a good way to keep community involvement, in both the traditional sense and the more modern takes. Reddit is ridiculously popular to show off progress and several sub-Reddits (specific sections dedicated to particular topics) are designed specifically for indie developers. Additionally, the use of Discord could be considered a “modern take” to the forum structure. Taking on an old-school IRC style mixed with vocal capabilities like Teamspeak or Ventrillo, Discord is designed for gamers and widely utilized as a community tool for the game industry. Media Shower: Wishing Among The Stars As we’ve discussed in an earlier lesson, the press and media are your friends. List out your plan to contact them and how you plan to keep them notified in your plan. This includes a guideline of when you plan to write press releases to get out to the media and press sites. Figure out what kinds of streamers and “Let’s Players” you want to try to contact and set a target. Include a full plan for a customized “press kit” in your marketing plan. I’m going to be setting “press kits” aside as its own lesson at a later date, but expect a much more substantial detailing of what should be in a standard press kit. Software, Services, and Ads As with any other game-related step out there, tools can and should be used when marketing. This can be a number of things, from minor social media tools like Hootsuite or Buffer, all the way to full analytics reporting programs like Google analytics. A popular free tool to use is Google Alerts, which can set keywords and have Google email you when something comes up in the search engine. If you intend to have people play the game in Let’s Plays, websites like Gamesight can be very helpful in tracking your game. After the game has been published, it’s important to try to get your game on such aggregates as Metacritic, not for any other reason than Twitch and other websites pull from that site for their content. This section should also include any paid advertising you, your publisher (if applicable), or third party will intend to use. Be concise. Since this uses real money, you can utilize the demographics designed in the first section of the marketing plan to focus the impressions and clicks. Ads can be Google, Facebook, Twitter, or a number of other platforms. Understand the difference between sponsored advertisements and "like" purchasing, though. It's the difference between having real eyes see your product and having some company in a click farm boost your numbers in a fake way. Fake followers and "bots"can completely mess up any intended reporting and realistic charts. You'll never know if you're actually doing good. Don’t forget to think out of the box, though. Marketing is only limited to your own mind. Be creative and sometimes it will pay off. Some people get a proper Wikipedia article put up for their game. If you intend to make a commercial, YouTube and Twitter can be tapped for a video-based ad. Heading to small events in your area can help get more eyes. Just make sure you have it all in your Plan.
  11. Hi every one. Please I urgently need your advice on my project. I just finished developing my first game and I don't know what next being an amateur.. seeking advice from you guys. Thanks.
  12. Visuals easily grab attention and particularly the video content just give users all the relief from the exercise of reading a text. Watching a video is a passive exercise allowing a sense of comfort while always explaining things better. Even then, we detest videos that instead of telling us straightforwardly what it is all about just beats around the bush. What happens when such a lengthy and monotonous video appears on the app store trying to explain the uniqueness of an app? Obviously, such app preview videos instead of captivating attention make us quit. Do you think it is interesting to use a video as part of your app store preview? Before venturing to create it just have a look at some important stats and tips. Deciphering the Stats about app preview video Most studies say that preview videos not only boost app store conversion but also boosts the Lifetime Value (LTV) of an app. App marketplaces are tremendously competitive with every new app needing to compete with millions of other apps across the niches. With such huge competition and decreasing user attention, every app needs to impress its potential audience at the first chance and quicker it happens the better. Naturally, preview video perfectly fits into this requirement being both impressive and less time-consuming compared to text. Many Indian app developers made app store preview videos central to their marketing strategy. In the time to come, we can see most app marketers adopting to this trend. Here are some key statistics about the preview videos used for both Google Play Store and Apple App Store. ● on an average among the Google Play visitors, only 15% prefer to play a video. ● only 7.5% of average App Store users prefer playing the preview video. ● While 55% of iOS users complete watching the preview video just 45% of Play Store visitors watch preview videos till the end. From the above-mentioned stats, it may seem preview videos as still not popular and they may not be as successful as they are presumed to be. Many of these videos just lack the attributes necessary for impressing visitors quickly. On the other hand, the people who watch preview videos offer far higher conversion than people who do not watch them. Here are a few more stats about what the visitors do after watching a preview video of an app. ● among the watchers of these videos, 50% of iOS users and 25% of Google Play visitors scroll down the gallery. ● a whopping 70-80% of visitors on both App Store and Play Store scroll down further to look for contents about the app. ● only 5% of watchers read the App Store description. ● 20% of visitors on both platforms take an instant call on installing or skipping the app just after watching the video. Lastly, it is a sordid fact that most users across the platforms are seen to be so reluctant to go deeper into any app description or preview that they are less likely to watch it. But still, with a great preview video perfected in every respect, your app can boost conversion to a significant extent. Lastly, among the top 50 successful apps, 84% of them use a preview video. So, if you want to learn from the leaders, a preview video is something you cannot do without. Some app developers in India and elsewhere seem to be rather enthusiastic about this visual tool. But, preview video needs to be perfect in all aspects since it is your first and last chance of introducing an app to a potential buyer. Here we go with a few tips for preview video that can help pushing conversion. Video Content The attention span of mobile audience irrespective of the platforms has touched the bottom low, and it's only a span of few seconds that you get to grab their attention. Do you know among the visitors who start watching a preview video both in App Store or Google Play Store, 10% of them just leave the video within every 5 seconds? So, you need to deliver your message quicker and most straightforwardly. First of piece of truth that you should remember while creating a preview video is that it is not a tutorial video and so you do not need to go into details about how to use the app. All you need to focus is why the users need it. Just explain the biggest USP of your app in a short, impressive and direct manner. Game app preview Games are different from all other apps in terms of audience and user intentions for downloading them. In most cases, games are downloaded by judging the graphics quality and game playing experience. So, your game preview video must deliver the excitement of the actual gameplay. Video length As we have discussed earlier, your video length must be short and precise enough to keep their attention throughout. Mobile users are already a restless lot with almost frantic attention span, and so any dragging and pushing around a few points will only make them leave undecided. Sound and Narration A nice audible narration and background score is nice as long as the video is watched in private places. For public viewing, your video should come with muted video options with subtitles, transitions and callouts to ensure a rich watching experience without sound. Let's cut a long story short by telling you that preview videos are good as long as it can work as a captivating piece of content for your target audience. Give your most important message within a few first seconds since most decisive users can take a call much earlier than the span of the video. On the other hand, so-called casual explorer audience can eventually like the app by watching the video and so make the rest of the video impressive by explaining the value it offers.
  13. Press Releases Are Important, So Why Aren’t You Writing Any? Welcome back to our marketing lessons focused on the indie developer, aptly titled “Indie Marketing For N00bs”. This lesson will focus on the importance of getting the news out to journalists and the media. This can be done a number of ways, but our primary focus is on proper etiquette for writing a press release. If done right, a press release can be seen by thousands of people, so there’s certain things that anyone writing the release needs to focus on and present. The world has their eyes on you for that brief second; make it count. A well written press release can go a long way. What makes a good press release, though? We can talk for hours on intricacies of writing and proper culture in dedicated writing. But, we’ll bring this down to some general tips to make your writing better without boring you too much on the details. No Fluff! Look, the details are important. You need to make sure you convey everything you want to say to the masses and I understand that. But, this isn’t technical writing. This is your great stand about your game. People don’t care about the coding that goes into a game. They don’t want every detail about how it was made. Leave those to Dev Diaries and blogs that you can go into detail about how you made your main character’s arm move super realistic with a special line of code. “Tl;dr”, which is shorthand for “Too long, didn’t read”, is a well-known term in writing. Get your point across first. Saving important details until later in the press release can damage your chances of getting eyeballs on the post. “Personality” Doesn’t Mean “Opinions” Personality is key and will optimize the eyes that see your writing. Boring press releases get overlooked because writers want to write about things that interest them and get their attention. Be humorous and witty. Don’t be afraid to make a relevant pun in writing. If you can make the journalist laugh, you’re likely to have a good write up about the news. Extra fluff can come in a number of ways. Press releases, for instance, should be devoid of opinions. You can be happy you get your game out there, but going into opinion and blog-like writing is an automatic turn off for a lot of journalists that are picking up the write-up. People want news to be, you know, news. Inject some personality into the writing, though. This isn’t an expository high school essay. This is your masterpiece. Be proud of what you’d got here. But, be careful not to turn it into an opinion piece. You may love it, but someone else may not. Create hype by being honest and straightforward. If I wanted your opinion, I’ll read your Dev Blog or watch your Dev Diaries (which are also a great way to create hype, but need to remain separate from the news). Empower Yourself With Quotes Now, let me go against everything I’ve said prior, but only if done in a specific way. Quotes are the one place that a press release should have enthusiasm or opinion. By quoting yourself or someone on your team, you open up the ability to say whatever you want. This is your time to shine as a human that made the game. Be excited and enthusiastic. I’ve seen too many quotes that read like a robot wrote them. I once had to explain to one of these robots the best way to give a quote, “Pretend you’re telling your best friend in the entire world about your product for the very first time. Show the excitement from that moment!” I do have a personal rule that works well for quote, though. Too many quotes will drown a press release. Most reporters that take your release and have to massage it are going to pull the main information and re-write it, then maybe snag one or two of the quotes for the article, if any at all. Limit the amount of quotes in a single release to be no more than three, with no more than two quotes for a single person. Source Your Sources Everyone wants to compare their game to a bigger, well-known game. Everyone wants to mention other companies, studios, or events that are relevant and/or topical to the news. This is where the ground gets a little shaky. This release isn’t about others. This isn't an elevator pitch, this is the real thing. This is about you, your team, your game, and everything involving those things. I highly recommend keeping others out of the mix. But, if you have to, there’s good ways of going about it. Make sure to include the proper copyright and trademark information for any brand you decide to utilize. You can’t mention another company without the proper legalese. This should be included near the bottom of the release, just to cover your own behind. Additionally, if you mention any copyrighted systems that your game will be on, it’s important to give the proper copyrighting symbol with it and make sure it’s named properly. Look up proper style guides for anything you mention, because each brand has their own unique shorthand. It’s “Sony PlayStation 4”, not “Playstation” (The “S” is Capitalized). It’s “XBox One”, not “Xbone”. Properly attributing your mentions makes you look more professional, as well as more likely to have people pay attention. Don’t be afraid of links in the press release. Embrace them and link to all of your sources properly. Did you attend an event that is in your news? Link the main page of the event. Are you name-dropping a specific console or game series? Give them props. Do you have assets for your own game, like a press kit? Link it and make it bold. Adventure, Excitement… A Journalist Craves These Things I talked about journalists a bit in a previous entry to this series, but I want to elaborate on their thoughts about press releases. When you network, you make allies. But, it’s a lot easier if you give them news that they can do something with. Searching them out makes their job much easier for them. They are actively looking for things to write about and most publications keep themselves on a constant stream of press lists for this exact purpose. Even if you don’t know them, utilize that press list that you made in the earlier lesson to get ahold of them and make yourself known. Journalists, for the most part, are pretty personable and are just looking for a new scoop. Just remember: Journalists and the media love press releases. Even if the release you write isn’t as successful as you had hoped, they can be added to your own “Press Kit” that any game should have for later usage. But, Press Kits are a lesson for another day. Also, don’t forget: Hit all of the relevant news-wires and aggregators if possible. This will be key to getting the press release to those you don’t already have access to, as journalists (and even everyday people) look at sites like Gamasutra and GamesPress. Even websites and forums like GameDev.Net are notable examples of places to put your news, sharing among other developers. Additionally, don't forget to share the press release on your social media.
  14. Hi, everyone! Today, we announce that Monster Loops, the free-to-play touch-based arcade game, is available on the App Store. Monster Loops is a collaboration between Mad Head Games and Binx Interactive, and the game is the next title in our Indie Accelerator Programme. In Monster Loops, spherical monsters inhabit the darkness of a colourful world. Head to different areas and catch as many monsters as you can before the timer runs out. It’s a simple, fun and very fast-paced arcade swipe-em-up that you won’t want to put down! Check out Monster Loops launch trailer: https://youtu.be/IaO1aiPfrQw Download on the App Store: https://goo.gl/KBAKqu Tell us what you think?
  15. Game Promotion proposal

    Hey Everyone! My name is Martin and I'm an owner of a website GeekDealsUS.com & Twitter account @GeekDailyDeal which has more than 100K followers. I want to propose a mutuallly beneficial deal. I want to get more followers on my Twitter account, and you want to promote your Games & get more sales. My proposal is that I can promote your game on Twitter. The text would be: Follow & RT For a Chance to Win 1 of X Copies of "Your Game" by @YourUsername. Ends time/date. [LINK TO GAME on Steam/website] + Picture you provide Since I have a large following this should get retweeted and seen many times. I would need from You 1 or more copies (as much as you wish) of your game. Preferably as Steam key. If that seems like a good idea, then please reply here or e-mail me to martins@geekdealsus.com if you want to discuss collaboration ideas. Best regards, Martin
  16. Presenting @ Game Dev Meet Last week, on Friday, we were at Game Dev Meet @Porto. We presented “Project SpaceVille” and it was awesome! Do you know those times when you’re doing a presentation and you ask “Does anyone have questions?” and then there’s an awkward silence because no one cared about what you are talking about? Well, surprisingly that didn’t happen! (laughs) Our audience had a lot of questions for us and showed a lot of interest in talking to us. We were actually amazed and very pleased by the reaction! (laughs) Furthermore, there was another nice surprise yet to come! There was this artist in the meet, and he drew a caricature of both us while we were presenting “SpaceVille”! Here’s a pic of it: SMLXL That was awesome. Thank you very much, José Raimundo! The Alpha Launch This past Friday was also the launch of the “SpaceVille”’s alpha programme! A lot of people of people have joined it already, having early access to play and test the game! But there’s always room for more of you to join in. They’re being a bit shy about posting in our forum for now, but we’ve been receiving some private messages on Facebook with feedback from the game! It’s been great talking to different people and hearing their opinions. And of course, getting bug reports. (laughs) Going to Lisbon A few days ago, out of the blue, we got a call from the Spring IT Con in Lisbon, asking us to be a part of the talks this weekend! And we said YES, of course! (laughs) So, next friday we will be traveling to Lisbon to show off “Project SpaceVille” and its development process! We’re very excited since we don’t know many people from that region of Portugal. It’ll be a great opportunity to expand our network and show our game to new people. It's What's Inside That Counts Now that we have a new member on the team, we’ll try to post new content and update the alpha more regularly! We decided that we’d start with the interior of the player’s house. We’ll start by developing some wallpapers and carpets, and eventually reach to some furniture. We’re also thinking of creating a new villager NPC, but we haven’t decided in which animal to go for next! Maybe you’ll have the power to decide in our social networks… (wink) And if you have any ideas feel free to share with us! Cya next week, guys! The FAXIME Team Follow us and keep updated at: Facebook: https://www.facebook.com/FaximeGames Instagram: https://www.instagram.com/faximegames Twitter: https://twitter.com/FaximeGames Pintrest: https://www.pinterest.pt/faximegames SoundCloud: https://soundcloud.com/faximegames Website: https://www.faxime.fun
  17. Steam Early Access

    We made it over the first hurdle! Imperatum is now on Steam Early Access! Check it out! http://store.steampowered.com/app/650810/Imperatum/
  18. Our team is looking for an individual, who would be tasked with handling any marketing & PR-related matters in order to estabilish and expand our userbase. The game itself is approximately 90% done - 3rd party services and monetization mechanics are yet to be implemented before the publishing. Preferred qualifications: - Multiple successfully promoted products - Android monetization experience (which services should we use to generate the most revenue?) - Ability to work with a very limited advertising budget - Passion & Dedication Our game is a 2D bullethell game primarily targeted for an Android platform. User controls the planet Earth and has to avoid endless amounts of obstacles launched in his direction, delaying the inevitable for as long as possible. Collected in-game currency can be used to purchase upgrades and different planets. We are also looking forward to hearing any development-related advice - since we are a 2-person team (and a contracted composer), we might have overlooked certain things. Ideally, you would be a full member of the team for our current project and any more to come. You will be compensated for your work with a certain percentage of the total game revenue. To Apply: send an application to applications.rp@gmail.com
  19. Network, Network, Network: Make Your Contacts Early On Welcome to the first lesson for Indie Marketing for N00bs on GameDev.net. This will be a series of blogs to help indie developers really focus their marketing techniques and be successful in their campaigns. I’ve been with the game industry for over a decade, with focuses on journalism, marketing, public relations, advertising, and community management and I’ve boiled some of the more key components to know down into 5 lessons. We’ll start today’s lesson with Networking. Networking is an essential part of anyone that wants to get their game out there. Who are you talking to about your game? Are the masses even hearing about it, or are you just throwing up up on Facebook to friends and family? Who should you be talking to? This brings us to the first point. Take All Of Your Contacts And Put Them Together Make a media list. As a marketer, we’re handed massive media lists from events and create our own from around the industry. But, as a developer, starting from scratch is the main place to be. This list is who you will talk to every time you want to make an announcement. The list should include relevant press and media, influencers, press websites, newswires, and publications, as well as the swath of Facebook, Twitter, and LinkedIn contacts you have derived in your adventure of development. You’re going to want to make it as easy on yourself as you can because it’s not a quick job. I always recommend a spreadsheet. Anyone and everyone that is press or media should be included on the list because you don’t want to have to submit through a “tip form” every time you want to get ahold of a publication or outlet. That’s annoying, frustrating, and most of those “tips” are skimmed past and ignored anyway. You need a name, a contact, to go straight to. Making the list, you should include relevant contact information for each person, like their full name, title, publication name, and relevant notes about their specific functions. For instance, you probably don’t want to send your single-player game to a website that focuses on multiplayer games. Stay Current One major point of interest is the need to keep the list current and updated anytime you can. Ultimately, people lose their lobes or leave for other positions. This can not only leave a hole in some large contact spots, but also displaces contacts. Additionally, contacts from one publication may leave and make their own website, which can open up more possible eyes. I found a list I had made from 2010, recently, and went through is to see what could be relevant to my modern list. Out of nearly 200 contacts, I kept a total of 6 exactly as they were. A very unfortunate amount of those websites didn’t even exist anymore. They had gone the way of the wind. Many of the publications that still exist had new people in the reigns 6 or 7 years later. Now, a chunk of those names still are writers in the industry, though. Researching each one found that they had moved to a different website and changed their email from the business email they had previous, but were still relevant. Out of those, I kept another 30, but it took work to find the right contact info for each. Know Your Industry So, you’re making a game. What platforms will it be on? Who are your contacts within the industry? We’re beyond the days of old-school Rolodexes, but we’re not beyond the need to have people available at the touch of a dial. Developers should figure out their contacts and representatives for each outlet. ID@XBOX, Playstation, Steam, Nintendo, IndieBox, and Itch.io are just a few to find and keep, as well as contact information for recruiting agencies and websites that can help you find who you might be looking for. Websites like GameDev.Net are key ingredients to your contact smoothie to help like-minded developers meet and make contacts. Remember: You might not know a person, but someone else may. Bill Kunkel, known as The Game Doctor, was the very first game journalist, having helped found EG Magazine in the 1980s. He mentored me in his later years and something he told me resonates a decade later in my mind everyday. He told me, “It’s not who you know, or even what you know. It’s who knows you. You can say you know everything in the world, but if they have no idea who you are, it’s not worth a thing.” As a developer, you need to stand above the rest of the crowd. The loudest wins. Make sure people know who you are. But, how do I make people remember me? Join websites and social media platforms for designed for developers. Join dev groups on Facebook. Go out and join in on some of the thousands of Game Jams held every year. Join forum communities like GameDev.net. Attend game events in your area. You have to make friends that are like minded because allies will boost your name. Advice can come from anywhere, as well. One of the folks that you meet in your travels may make it big before you, or they’re already big. Our industry may be rough around the edges sometimes, but the pros and classic legends are some of the most helpful people in the industry. I remember working on an old website years ago, and I had an error in the coding of the site. I just couldn’t figure it out. As I was cussing to myself over it, I happened to have been talking to John Romero (Yes, John Romero from ID Software) at that moment. I remember him going “Aha! I see the problem!”. I gave him access to it, and he solved it for me. It really shows how friendly people are in our industry. Don’t be afraid to talk to them. Networking will also help you find people you need, like artists, programmers, and the like. The people you meet on your journey might be exactly who you need or put you in the right direction to find your grail. Of course you’ll get detractors here and there, but if you don’t have a list of allies and contacts for your quest, you’re likely to not be as successful. No one does this completely alone. Just remember: The answer is always “No” unless you ask.
  20. When Apple announced a redesign for its decade old App Store just a few months ago, app makers for the platform all over the world felt expectant and apprehensive about the kind of impact it's going to have to their apps. Apps with a star-studded presence in App Store were most apprehensive, quite naturally. For a vast majority of mobile app development companies, it was rather a good one as it could make their app rating and positioning better if not worse. In all considerations, such a big update received a lot of buzzfrom the developer community. Apart from the general awe, apprehension and expectations, what does an update of such nature mean for the apps and their prospects? That is precisely what we would like to explain here. Finding apps would be easier than ever If you take a deeper look at how the apps generate revenue and get discovered, you are bound to recognise that apps that deserve most buzz for their long-term usefulness often remain undiscovered while apps that become popular for shorter span get the most limelight. Many users simply cannot know of certain useful apps just because they remain unknown and undiscovered. The latest update of the App Store will help us deal with this issue of discoverability. From now on the editorial team of the Apple will choose apps for featured list and various chosen categories as per the quality of the app. With the new focus on quality, the App Store now through a card based system of a display will showcase best apps of each category. The various featured cards that will help to showcase best apps include Sneak Peak, Apple of the Day, Major Update, Now Trending, etc. Obviously, this new system will make finding apps easier than ever before. Optimised product page One of the best things with the new update is the optimised product page which will allow offering more detailed information about the apps. Having a good preview of the app is always impressive and boosting for users to download an app. The new App Store update will have value-added previews, localization details of the app, and new text fields. The app previews in the new App Store only got better and detailed with an array of attributes. The product page also allows showcasing in-app purchases, and users can make purchases way before downloading the app. Far better search function Another impressive way new App Store can add value to the user experience and app discoverability is the new and better search function. Users can find apps and related contents about the apps more quickly with enhanced search. Search results now will consist of detailed layers of information including in-app purchases, app developers, ratings, a collection of apps from the same publisher, categories, editorial remarks and stories, tips, etc. A search function allowing users having so many information about an app right from the App Store will obviously render positive impacts on download. Editors have a lot to say and for the better If you look at the new and updated App Store, you are bound to recognise that instead of depending on so-called machine algorithms, Apple this time is bent on improving quality through its editorial team. App Store this time is all set to deliver an editorial experience to the users just for the sake of making the user experience better. Based on the quality of the apps in each category Apple introduced a card based selection system to feature quality apps across categories. From introducing users it's the regularly updated contents through selection like Meet the Developer and Behind the Scenes or What’s on My iPhone to more need focused contents through selections like Pro Tip, Life Hack, The Basics, the curated and edited contents of the new App Store will help us access apps better as per preference and needs. Ratings revamped for the better The new App Store helped apps coming with their app updates without needing to be concerned about messing with the app rating. Unlike earlier times when ratings were meant separately for each different update, app ratings are now considered with all subsequent updates together. This will help developers coming with a freshly updated app to come out clean and get a rating based on the latest update. This will obviously help developers to come with more frequent updates as this is not likely to bring down the rating of an app. The focus is on user experience and nothing else The focus of the new App Store primarily rests on user experience. Apple is head bent to help users find apps they need while allowing quality app producers more exposure to the users their apps are meant for. Apple has realised that the App Store has come of age and is a densely crowded place with a multitude of apps. To give more exposure to quality apps for specific user contexts and needs, Apple had to devise a redesign to clear the clutter with a consistent focus on quality. For mobile app developers, the new App Store unleashed a bounty of never before opportunity to reach their target audience more easily and garner more traction and downloads from the users. In the long run, the new App Store will only push the qualitative focus and make a better place for the users as well as developers of the iOS platform.
  21. Hi! My name is Tilen and I am new here, but I appreciate any help you can offer to a newbie! ^^ I'm in a team of 20 men and women from all over the world and I am responsible for marketing the game we are making. We are developing a 2D action platformer that is pretty unique imo (I Will reveal more info in the coming posts). I have lots of experience in regular experience marketing and PR, but online marketing is relatively new to me. I already have a basic plan for everything I want to do, but my main questions are: how and when do I start marketing? I have zero funds to work with. I am thinking to start with some simple posts on gaming forums, showing some screenshots, some news about the developement etc. and then start sharing our webpage (which we are already building), Fb, Ig, Twitter, Linkedin etc. I am also planning on writing a devblog on our main page and spread it across all the sites that allow bloggers to post for free. Am I thinking in the right direction? When do I start marketing and on what social media? Can I use Facebook even if I can't guarantee regular posts (because all of the devs are also working for free in their spare time and I really can't tell how fast the progress is going to be)? I've been doing some research on some bigger indie 2D platformers, but I still can't really tell what the best strategy is. What's your opinion? Thanks in advance!
  22. Leveraging social media doesn’t mean reinventing the wheel, instead, it’s yet a powerful tool in making the businesses profitable with improved leads and conversion. The sales person is often found scrolling the social media platforms and stalking the LinkedIn groups to achieve the ultimate goal that’s getting the product or services to the right audience. Social channels open up the myriad of the options, aids in increasing customer outreach and contributes to the organization’s growth with improved sales. According to a research, “Weaving social media DNA into the sales process increases the sales outcome by 23% as opposed to traditional sales.” It implies mastering social creates great opportunities on which businesses can capitalize, and grow by leaps and bounds. Let’s shed some light on a few reasons that illustrate why social media has become the next big thing for sales: 1) Find your target audience Social media is the best place where the people of different demographics, region, and background can be easily identified. The prospect intelligence aids in profiling, which eases targeting the audience. Sales representatives can not just find out the customer base, while they can also garner more information about them, which gives a leg up in bringing quality leads. 2) Target them like never before Billions of users are using various social platforms, and there finding the right audience is a hard nut to crack for the salespeople. With the advancement of the technology, the targeting options for social media have also evolved. For instance: Facebook allows the sales rep to segment the target audience based on geography, gender, age, location, and interest so that the prospects to target get zero down to a few hundred. The paid advertising is also run to gain potential leads. 3) Nurture the relationship with them The prospects are easily accessible on social channels, which offers a golden opportunity for the sales reps by opening a line of communication between them and prospects. The interaction with the audience is an ideal tool that not only creates a relationship with the customers, while strengthening the bond with them. The interaction can be held on any topic of their interest or current issues. Additionally, feedback from the customer and answering the existing customers’ questions about their offerings make the relationship better. Don’t consider social to just reach the audience, but leverage it to engage the audience. 4) Increase your reach with real-time marketing When you reached the right audience and crafted a strong bond with them, it’s necessary to keep up with the audience and changing trends. With social media, the prospects can be approached instantly, and when the relevant post is shared in a few minutes of the latest happening, the brand gains the public recognition. The real-time marketing increases the brand awareness which in turn boosts sales. 5) Uplift the lead generation The posts shared on social platforms become a medium to interact with the existing and new prospects. The reaction of the prospects not only helps salespeople in building a following and enhancing access to the new customers, while increase website visit, click through rates and pretty more. The reaction of the audience upsurge the traffic to the website and consequently social media becomes a lead generating machine. 6) Bring more leads down the sales funnel The lead conversion is the ultimate goal of every sales rep where social media help them a ton. The social channels humanize the brand by interacting with the audience the way they like. The humanization builds the credibility and improves the trust in the brand, which in turn fuel up the conversion rate. The studies have shown that lead conversion ratio through social media marketing is comparatively higher than outbound marketing. Besides, social media provides great customer insights which make leads qualification easier and the critical information about potential leads enable the sales rep to craft their sales pitch accordingly that accelerates the conversion. Takeaway The Social Media Examiner study states that more than half of marketers who've been using social media have observed improvement in the sales. It signals social media is a key to grow the sales. It is the best platform to maximize the access to the potential customers and encourage them to buy services or products. With Social Media Mobile App development or social media page creation, the sales representatives can better drive the customers to the website and generate sales with increased conversions. Getting social is a next-Gen trend, which must be put into the sales equation.
  23. I saw someone else post their Patreon here, and he was not punished for doing so. So Im taking the chance as well I have created a Patreon for my game OMEGAz to help me develop the game. The current budget is actually just my welfare, wich makes development tricky https://www.patreon.com/Drakensson I went indie in 2015 after working as a game-director in a local corporation for various specialists. My project there was cancelled so I left in the end. OMEGAz synopsis: You take the role as Kinsaku who infiltrates the headquarters of her city's security force named Proioxis, after they attacked her at home for not conforming to their rules. Proioxis is an army built up by delusional and hostile fanatics, who have been allowed by the government to oppress citizens by silencing offensive speech, and punishing those who live lifestyles considered "damaging" and counterproductive to their ideals. The politicians running the country, approve of this political correctness policing. Kinsaku was attacked because of her "sexual" clothing and for not promoting feminism. Features: You can control each bullet individually, or fire normally (selective fire mode) The game will have stealth segments A transgressive epic. A rebel of a game! Absurd surreal humor like in Rise of The Triad (2013) Large HQ anime sprites, no pixel or retro visuals Starring: SJWs, White Knights and YOU The game isnt meant to be a political message, just a crazy satirical and absurd experience. I am going to admit though, I do expect to recieve death-threats because of this game.
  24. I'm pretty new to the industry so it's early days for me. I'm looking to put together a demo reel of music to market myself as a composer/producer of game music. Does anyone have any advice on optomising a game music demo reel to cover key themes and functions to best make it relevant to developers in today's market? Should I look to cover a niche (I tend to create pretty abstract stuff that probably best suits sci-fi), or try to cover as broad a range as possible?
  25. IndieGame Marketing

    Hi, I was just wondering if anyone had any luck or some ideas with marketing their games/apps? I have been doing the usual social media campaigns on Facebook,Twitter, Instagram etc and trying to think of others ways of going about it. Thanks.