Thought I''d throw out another question. Please feel free to chew, gnaw, over the following question:
Considering a successful game is the fine balance between timing and exposure, what have you found as successful marketing strategies for your game?
Lance(rsnail) Developer and Artist.
Rocketsnail Games - Small Bursts of Imagingation.
It''s not specific to software, but there''s a book you might want to check out:
Marketing Without Advertising by Michael Phillips & Salli Rasberry ISBN: 0-87337-369-3
Its focus is helping smaller businesses aquire and keep customers without spending huge amounts of money on advertising. This "small" focus actually makes it appropriate to independent developers, IMO.