Hmm... I guess you''ve got a point there Dan, but only with regards to high end games. If you''re operating in the budget segment there is a much lower treshold. Sure, you have to fork out some in-store advertising money and have a marketing plan (usually just a spec sheet) ready stating that the product you have is being endorsed or that you''re doing this and that to promote the fact that it exists and that it''s good... In terms of budget we have the simple philosophy that packaging sells the game, not vice versa. You can have the best game in the world but if you stick it in a grey box just saying "Game" and put no advertsing behind it you''re not going to sell a single copy. A really low quality game can however sell tons of copies based on a cool packaging design alone. But I digress...
Sorry for forgetting to mention this Tiso. It''s indeed a very important aspect of getting a game to market.
Take care,
Alex
Distrubiting to a single store
quote:Original post by Crystal Interactive CEO
. . . you of course need to give the store 30-60 days credit for "sale or return". Which means you get back what they don''t sell. They also won''t pay you for that.
So all of the ''bargain bin'' games I see are actually in the store because the publisher managed to negotiate a better contract [for themsleves] saying something like "Electronic Boutique will buy a minimum of 50,000 units," right?
Hmm, it would be nice if there was a store dedicated to ''local'' developers. To cut costs they could offer ''standard'' and ''deluxe'' copies of the software. Standard would just be the CD w/label, a jewel case, and manual. The deluxe version would also have a nice box, a better manual and case, and maybe some other ammenities {like a mini-strategy guide, mousepad, quick reference card, ''hologram'', etc.}
The bargain bin stuff is actually overstock that has already been returned once in most cases. If we release a game and it won''t sell we''d get the unsold copies returned to us. After that we have to beg the stores to sell off the overstock to them for under $1 for each unit. It hardly ever happens to us, but many publishers seem to have this problem. GT anyone?
Take care,
Alex
Take care,
Alex
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