Cost of ESRB

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15 comments, last by CaseyHardman 12 years ago
I concur. Just get it straight from the horses mouth. I havn't enquired about ESRB ratings but you can easily get tons of information from companies by just asking. I've developed an advertising budget by just asking game websites and magazines what kind of advertising packages they offer, which is something you would think would be hard to get a hold of. Just remember there are tons of people out there trying to make sales so they can keep their job, they'll probably be more than happy to hand out information like candy. Just act professional and follow up on your requests. I've even had some conference calls with magazine companies about their advertising options, I've sat on the phone with one company for about two hours just listening to them jibber jabber numbers to me, it's been really insightful doing that kind of research.
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If anyone is actually interested... the fee is $2500 (according to folks at another site.)

I have not posted at GameDev for quite a while. Some of the posts in this thread were surprisingly immature. Strange. I had visited this site in the past to help others and occasionally ask for help. I do not recall seeing this sort of behavior before.
Yeah, the knowledgable like being difficult at times. They tend to drag stuff out even though they know exactly what you want.
Then the estimate already provided in this thread was fairly good.
_______________________"You're using a screwdriver to nail some glue to a ming vase. " -ToohrVyk
The latest on this subject from Wikipedia:

To obtain a rating for a game, a publisher sends the ESRB videotaped footage of the most graphic and extreme content found in the game. The publisher also fills out a questionnaire describing the game's content and pays a fee based on the game's development cost:[sup][size="2"][6][/sup]

  • $800 fee for development costs under $250,000
  • $4,000 fee for development costs over $250,000

On its website, the ESRB states that three trained raters, working independently, watch the footage and recommend a rating. If all raters agree on the rating, content descriptors are added and the ESRB notifies the publisher of its decision. If there is no consensus, additional raters review the footage and materials, or the majority opinion rules. After the rating is agreed upon, the ESRB in-house personnel review the footage and all materials to ensure that all information is accurate and a certificate is sent to the publisher. However, that decision is not final. If the publisher wishes, they may edit the game and resubmit the footage and questionnaire in order to achieve a lower rating, or appeal the information to a committee made up of entertainment software industry representatives. If this is the case, the process begins anew.
When the game is ready for release, the publisher sends copies of the final version of the game to the ESRB. The game packaging is reviewed, and the ESRB says that its in-house personnel randomly play games to ensure that all the information provided during the rating process was complete and accurate. Penalties may apply to the publisher if it is eventually found, either through the in-house personnel's playing or consumer comments that the game's content is more extreme than the publisher stated in its application.
The identities of the ESRB raters are kept confidential and selected randomly from a pool of full-time ESRB employees who live in the New York City area. According to an ESRB introductory brochure from 1994: "The raters represent a wide range of backgrounds, races, and ages and have no ties to the interactive entertainment industry. Raters include retired school principals, parents, professionals, and other individuals from all walks of life." Raters are supposed to review games as if they were the customer and receiving their first glance at the game. They are then required to take testing before becoming ESRB raters.[sup][size="2"][7][/sup]
This thread was six years old. And wow, how I talked back then (I wasn't a moderator then).
But really now -- a six-year necro??

-- Tom Sloper -- sloperama.com

Wait a minute!  I'm going to pull a 6-years-in-the-past Tom here:


The latest on this subject from Wikipedia:

To obtain a rating for a game, a publisher sends the ESRB videotaped footage of the most graphic and extreme content found in the game. The publisher also fills out a questionnaire describing the game's content and pays a fee based on the game's development cost:

  • $800 fee for development costs under $250,000
  • $4,000 fee for development costs over $250,000


What about development costs EQUAL to $250,000?

[twitter]Casey_Hardman[/twitter]

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