I''m trying to find out specific data on the age profile of Gameboy owners and any information on Nintendo''s target market for the GBA.
I''m getting a mixed message here since all the GB Advance ads I''ve seen would seem to be aimed at young adults (dark tones, on TV around midnight) while most of the games are more child-oriented.
For instance the restroom ad (guy goes to a restroom but is too busy playing on the GBA to do what he came for plus it''s all in very dark tones) - would you buy your kid a game console presented that way?
All in all, the marketing campaign seems very "Playstationish" and as I recall Sony''s point was from the beginning to reach for a fairly mature audience - I''m wondering if Nintendo is trying to reach for that market as well with the GBA?
So far, my searches have come up with mostly stereotypical references, you know, "Gameboy is kiddie stuff". None of them were directly based on sales statistics. Nintendo on the other hand denies targeting specifically kids and sees itself as a game maker for all ages (see the Nintendo interview in Edge #100).
The only interesting reference to real data I''ve found so far is this:
Consider Nintendo, a well-to-do company with money enough to purchase the best targeted marketing. As if they need to, because it is obvious that Nintendo''s customers are children. Initially, this was the approach of Nintendo, and one of the biggest recent successes was the Nintendo Gameboy. However, Nintendo is a careful company, which pays to find out who is really playing with their toys. Research showed that at the height of Gameboy mania, almost half of the portable video games were purchased by business people who didn''t want to read the Wall St. Journal on their commute. This is a customer base both unexpected and most welcome because they can buy their own Gameboy without getting a parent''s permission.
So if any of you have any links to great data sources, I''d be most grateful.
Hey I''m 11 (embarrasing isn''t it), and the only real computer talk I have with my friends is when they want to know how they can stuff more games on to there computer, why Roadrunner is faster than plain old 56Ks, which is the best gaming platform (PC, DC, Nintendo, etc.), and what is that weird computer they have in the First Grade room (believe it or not, its an Apple II). But when we talk about game platfroms, Nintendo seems to come out of the 3rd grade Pokemon people, PS from the less gamer-type people, DC from the really inthused people, and the only computer nerd (me) says that PCs are the ultimate platform cause they grow so fast. From my experience, a lot of grade school type people are Nintendo people. Chances are, that a first grader or third grader will want to play games, and based from the commercials and friends, they will say, "I want a Nintendo 64 for Christmas", or "I want a gamecube for CHristmas", not "I want an Alienware Grey with a 900 MHz Processor, 256MB of RAM, a 17 inch moniter, and I want it in black for Christmas". My God I think thats the most ivve ever said in one of these posts.