I have 2 free games in android play market, with very little install base - emberrasingly little so I won't mention it.
What I'd like to know is the ratio of active vs total installs that is normal, or what is it in your experience.
Mine is 42% for a generic game (whac a mole) and 49% (for a non-generic gameplay targeted for children)
I got the ratio by taking 'active' number, divide by total installs, and to get percentage I multiply by 100.
Are my numbers low?