One thing I have been considering for my upcoming games is creating trailers. Tbh, I don't believe I've ever created a very effective trailer (one that I'd show to the public on a massive scale), but I'd like to ensure that I do not make common n00b or indie mistakes. There are some rules I've already read up on, and other (at least to me) are just downright common sense.
What I did:
1. Made 3 video captures between 12 and 14 seconds.
2. Made some basic logos (to fit the style of the game).
3. Added some brief descriptions between footage.
4. Added a screen talking about what platforms the game will support as well as a copyright string at the bottom.
5. Used some basic and soothing music that would suit the game's genre and style (at least I tried to).
What I didn't/refused to do:
1. Make the trailer longer then 90 seconds.
2. Waste time with flashy logos or put much emphasis on them.
3. Add some random heavy metal or techno song (really, anyone who uses "Let the Bodies Hit the Floor" as their trailer music is just asking for failure since people are notoriously tired of hearing it and will likely click the back button).
4. Do some lame commentary in the background.
5. Make an entire video with me just playing the game.
What I believe I did wrong:
1. The screen at 0:24 saying "Simple but challenging gameplay ... and with progressive difficulty" probably wasn't a good idea since it looks obvious enough.
2. I didn't include a release date at the end.
3. I didn't include a link, or mention my website.
4. The X:Y coordinate debug output isn't very professional to have on a trailer.
5. Probably should fade out the music as it finishes.
I'm sure there's more but that's what I've come up with at the moment. This isn't a trailer that I've made public because I already know it's not ready. And without further adieu, here it is.
Feel free to do your absolute worst. I like putting everything to the ultimate test before falling in love with it only to have my digital heart broken into a million and one pixels later. To be on the safe side, I assume that my game or my trailer is complete crap and let the masses decide. You guys have always been realistic and brutally honest (and sometimes downright douchey), but that's the type of critique I need right now.
Thanks for watching.