Hello friendly community again!
I need some advise and would like to learn more about how to pitch a game as well as aspects of marketing.
Mine is a browser game that is WIP but will soon come to completion.
I hear marketing is very important, I was told by a developer friend its a good idea to split profits with a publisher and leave the marketing to them, because I lack experience in marketing.
My question is, (1) is marketing imperative to making sales for the game? (2) how difficult is it to market successfully without experience? (3) Is it then a good idea to find a publisher to handle this?
The next aspect I would like to learn about is pitching. I would like to raise a small amount of funds for the game's development to share risk.
My question in this area is, (1) how does one choose which publisher (i assume its a publisher i should approach) to approach? (2) do you always need a formal professionally made business plan to pitch your game to a publisher? (3) how do you pitch your game's ideas to a publisher without risk of them rejecting you and taking your ideas for their own after?
Thanks for reading my numerous questions! Much appreciation here and many thanks for any questions answered!