I want to roughly estimate the revenue I can generate through RevMob for a mobile game.
I know that such a estimating can only be very approximating since to real Revenue depends on many factors which are just not predictable. But I need to estimation for an official application (or request? I do not know which is the correct english word) which will justify that I start the project.
So it would be very useful if the numbers I use for the estimation can be justify by official sources.
This is what I came up with so far:
Let N be the number of downloads the app will generate. This number I will try to estimate by looking at the downloads of similar apps.
Let's assume that 10% of the downloads will generate a click and download for an app advertised by RevMob (this number comes just from my stomach, and I have no source for it).
A download will generate 1$ in revenue on average.
So my revenue will be:
N * (0.1) * 1$
What do you think?