I have an application that we've sold for Windows for years, but we are just now launching a Linux version. It's a graphical .NET/mono application. We've released to partners/testers as a plain .zip containing just our application files. This means the users have had to run "mono <ourapp>.exe" in order to start it. This seems suboptimal.
What is the best way to release a closed source commercial app for Linux? What about adding entries to their application launcher of choice (ie kickstart menu on KDE or whatever)?