I have written a blogpost about how often we think is ideal for patching a game that is continuously being added to (as we do with Awesomenauts). I am curious what your experiences are with this. Have you worked on a game that got continuous patches and additions after launch? How often did you patch, and why?
We have found that patching too often is a bad idea, because it makes the patches really small, which in turn makes it difficult to market them and build hype for the new content. So we now try to do a new patch once every 6 weeks, which gives us time to slowly reveal its features, do a proper semi-public beta and have a lot of content in each patch.
Here is my blogpost, explaining our reasoning further and how we do marketing for individual patches:
What are your experiences with patch frequency?