In effort to demystify the marketing process, and bring strategies and structure from the world of AAA to indie, Superstring has launched The Zero-Budget Game Marketing Manual - a resource for indie developers offering Brand, PR and community strategies on a shoestring.

From the description:

So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists. Your problem is one shared with almost every indie developer out there: a lack of awareness.

How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game?

How do you sell more copies of your game without having to spend money yourself?

This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience, with expert advice from industry veterans and game journalists, including Hannah Flynn (Failbetter Games), Thomas Reisenegger (Future Friends Games), Wesley Yin-Poole (Eurogamer), and Gav Murphy (RKG), amongst others.

Available in EPUB and MOBI formats, The Zero-Budget Game Marketing Manual is fully optimised for eReaders, and comes with a suite of accompanying resources (including a full ppt Brand Plan template) to help with digital marketing efforts. There is also a free, Lite version of the book available through Itch.io, with five of the nine chapters in PDF form, and an intro to what to expect from the full book.

For more, please visit the Superstring website.