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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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Puzzle Attack, Google Analytics & Facebook

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JoshChittick

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Puzzle Attack is a match-3 game developed by myself, based on some other popular Facebook games. In this journal I want to talk about the benefits of integrating social networks such as Facebook into your game, and how you can measure these benefits with services such as Google Analytics.

First let me say, it's incredibly hard to develop a Facebook integrated game while travelling in China! I can't test the game in production or any of the sharing features whatsoever, I submit all errors as 'events' to the Google Analytics api to track any errors, none so far other than a few connection errors when I ran the game locally. I made a few changes the other day so you can see a number of connection errors. (0 = Connection Failed, 2 = Web Service Error, 7 = Database Error)

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You can also track data such as the major landing pages, (always the same since this is a game rather than a web page we are tracking) and the exit pages. It is concerning me that more people exit mid-game than from the main menu, and there is a 15% bounce rate in the initial connecting page.

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I track events such as inviting friends, and sharing highscores \ achievements via page views. The sharing clearly correlates with new users joining. It's really interesting watching the daily progress, the game has not been marketed or shared anywhere (previous to this post), but somehow I got a hit from a player in the Philippines, and it has spread to a number of players there, and branched over to Malaysia and the USA.

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I'll be sure to share future progress when \ if there is a larger data-set.

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