He also highlighted how social gaming has changed the game industry in many ways by moving from a physical media to digital media and from stand-alone game experiences to social game experiences. This also has changed how games are made. Social games are iterated at a much faster rate based on the data being returned from the game than traditional console based games are.
Many analysts have been convinced that social gaming will eventually kill traditional game distribution, but this hasn't been the case and it actually is bringing many new game players to the industry.
Kristian concluded the presentation by looking at a number of key future trends including the appearance of franchises in the social game markets, a general consolidation of social gaming and more innovation and growth.
