Take a look at the game Guns of icarus (a unity 3d game that is doing just that) on shockwave.com, its getting around 1k plays a day with an option to buy the game. In this particular instance its not what you would call "magic", guessing here I would say its getting around 10-30 sales per day, using a CR of 1-3% -- which is standard).
This strategy is too early to be useful at this time, especially because the Unity plugin penetration rate of unity so low, we have very few options Wooglie, gamejolt and Shockwave (which is the only big one). With the advent of google chrome and inclusion of NACL it will means that you will not have to install a plugin to play your game, that removes the penetration rate as a barrier.
Lets look at a single portal.
Armor games. The average game will get around 500k plays before its knocked off into oblivion.
If we said that say thats 5k buys at ten dollars a pop thats 50,000 (using a CR of 1%). If its a good game than its 150,000 off of 1 single web-portal.
Quote:
If we really cut to the chase for why this matters for Unity, it's because what we're showing is Unity running in Chrome with no plugin at all. That's right, there's no Unity Web Player installed on the machines running Unity content in Chrome. Rather, with Google's clever technology, we're running Unity content in Chrome using just default access and no additional installation or user interaction. It's kind of wild!
Google Chrome The Future
